AMC Theatres
American movie theater chain
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| 2024 | The AMC Theatres commercial is updated, replacing the original film clips with newer movies like Elvis and Avatar: The Way of Water from 2022. |
| October 2024 | Nicole Kidman confirmed that a sequel commercial was in process. |
| June 2024 | The cast of The Summer I Turned Pretty creates a parody of the Nicole Kidman AMC commercial. |
| April 2024 | Babyface uses the commercial's format to reveal his Las Vegas residency. |
| April 2024 | Morgan Freeman recreates the commercial as a tribute to Nicole Kidman at the AFI Life Achievement Award event. |
| March 2024 | Olivia Rodrigo uses the commercial's format to promote her concert in Montréal. |
| March 1 2024 | AMC introduced three new 30-second commercial versions to replace the previous 60-second version, rotating these new commercials before film screenings. |
| 2023 | AMC partnered with Taylor Swift and Beyoncé to distribute their concert films Taylor Swift: The Eras Tour and Renaissance: A Film by Beyoncé. |
| September 2023 | A parody trailer for Saw X featuring Billy the Puppet in Kidman's place goes viral online. |
| September 6 2023 | AMC announced plans to sell up to 40 million shares. |
| July 2023 | AMC abandoned the dynamic pricing model after testing showed customer resistance to front-row seat pricing. |
| July 31 2023 | AMC reported its highest single-week admissions revenue in company history, driven by the Barbenheimer movie phenomenon. |
| May 2023 | A version of a new commercial was written, though AMC was uncertain about its final form. |
| February 2023 | AMC announced plans to test a dynamic pricing model for movie tickets based on seat location. |
| 2022 | The commercial's outfit becomes a popular Halloween costume meme, recognized by Vulture as one of the 'Best Meme Halloween Costumes'. |
| December 2022 | AMC reached a deal to acquire the former Arclight Cinemas located at The Hub on Causeway in Boston. |
| October 2022 | Saturday Night Live's season 48 premiere features a parody of the commercial with Chloe Fineman impersonating Nicole Kidman. |
| August 2022 | Billy Ray wrote a script for a follow-up commercial, planning a different approach with a 'wink' to the original commercial. |
| August 2022 | AMC's CEO Adam Aron announced Nicole Kidman would continue as spokesperson for another year, extending her original contract. |
| August 4 2022 | AMC announced 'AMC Preferred Equity Units' (APE), a new preferred share class, with over 516 million units issued to shareholders. |
| April 2022 | AMC Theaters acquired seven Bow Tie Cinemas locations across Connecticut, New York, and Maryland. |
| April 2022 | AMC announced an agreement with Cinionic to install laser projectors at 3,500 of its screens in the United States through the end of 2026. |
| April 2022 | AMC added BitPay integration to its mobile app, allowing crypto payments including Dogecoin and Shiba Inu. |
| March 2022 | AMC acquired a 22% share in Hycroft Mining, a gold and silver mining company in Nevada. |
| February 2022 | AMC reached deals to acquire leases for Arclight Montgomery 16 in Washington D.C., Arclight UTC 14 in La Jolla, Century 12 Evanston in Illinois, with some locations reopening that year. |
| January 2022 | AMC began selling popcorn via food delivery and in supermarkets to compensate for pandemic-related theater downturn. |
| January 2022 | Kidman expresses surprise about the commercial's unexpected cult following in an interview. |
| December 2021 | AMC acquired leases for Pacific Theatres locations at Northridge Fashion Center in Los Angeles and Arclight Chicago 14 in Lincoln Park, which both opened in 2022. |
| November 2021 | AMC started accepting cryptocurrencies for online purchases via PayPal. |
| August 2021 | AMC announced plans to begin accepting cryptocurrencies for future purchases. |
| July 2021 | AMC Theatres announced acquisition of Pacific Theatres' leases at Americana at Brand in Glendale and The Grove at Farmers Market in Los Angeles, which reopened in August. |
| July 2021 | AMC partnered with Chance the Rapper and House of Kicks to distribute his concert film Magnificent Coloring World internationally. |
| June 2021 | Retail investors drove AMC stock to an all-time high of $77.26, causing over $2.8B in losses for short sellers. |
| May 21 2021 | Wanda filed a minimal 0.002% stake with the SEC, confirming the end of its involvement in AMC. |
| February 5 2021 | Wanda Group converted its Class B common stock to Class A shares, effectively surrendering its majority control of AMC. |
| January 2021 | Wanda Group's ownership becomes increasingly diluted due to new AMC financing and short squeezes. |
| January 28 2021 | Silver Lake Partners agreed to convert $600 million of its debt holdings in AMC to equity at $13.51 per share. |
| January 27 2021 | AMC stock experienced a 300% surge to $20.36 during a short squeeze coordinated by Reddit's r/wallstreetbets community. |
| January 26 2021 | AMC raised $917 million in new funding, including $506 million in equity and new common shares, and $411 million in debt financing to survive the coronavirus-impacted period. |
| October 2020 | AMC reported that its existing cash resources would likely be depleted by the end of 2020 or early 2021. |
| August 20 2020 | AMC began reopening selected US locations, offering a special 15-cent ticket promotion to commemorate its centennial year. The company upgraded air filtration systems and installed electrostatic sprayers in auditoriums. |
| July 2020 | AMC initially announced theater reopenings with masks recommended but not mandatory during the COVID-19 pandemic, then reversed the policy after public outcry and made masks mandatory. |
| July 28 2020 | AMC and Universal resolved their dispute, agreeing to a 17-day theatrical window before premium VOD release and implementing revenue sharing. |
| June 3 2020 | AMC stated it had 'substantial doubt' about its ability to remain in business due to pandemic-related challenges. |
| April 28 2020 | AMC announced it would no longer carry films from Universal Pictures after a dispute over simultaneous theatrical and video-on-demand releases. |
| March 25 2020 | AMC furloughed all 600 of its corporate employees, including CEO Adam Aron, while retaining their employment status and health benefits. |
| March 18 2020 | AMC announced the closure of all its theaters due to the COVID-19 pandemic, complying with CDC guidance against gatherings over ten people. The company initially planned a shutdown lasting six to twelve weeks. |
| October 2019 | AMC launched AMC Theatres On Demand, offering digital film rentals and purchases through its Stubs loyalty program. |
| 2018 | AMC Theatres updates the commercial's movie clips to include Spider-Man: Into the Spider-Verse and A Star is Born in the 30 and 15-second versions of the ad. |
| September 2018 | Private equity firm Silver Lake Partners makes a $600 million investment in AMC. |
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