Abercrombie Kids
Children's clothing brand
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| 2023 | Allegations surface accusing Mike Jeffries and Matthew Smith of operating an international sex trafficking ring between 2008 and 2015, involving potential Abercrombie employees and aspiring models. |
| 2022 | The Abercrombie Kids store in West Edmonton Mall closed, leaving only two stores remaining in Canada, both located in Toronto. |
| February 2019 | TechCrunch exposed Abercrombie & Fitch's mobile app for using session-replay technology to record user activities and send data to Glassbox without user consent, violating iOS App Store privacy rules. |
| 2018 | Abercrombie successfully expanded its target market, broadening its demographic to include not just younger adults but older adults as well, marking a significant strategic repositioning of the brand. |
| August 2018 | Abercrombie & Fitch opened two experimental college campus stores to better target their core young adult demographic, though these stores were later closed. |
| February 2017 | Fran Horowitz took over as CEO of the company. |
| January 2017 | A&F announced termination of 150 Home Office employees. |
| May 2015 | A&F began implementing changes to its brand image, including allowing store models to no longer wear Abercrombie-branded clothes. |
| December 2014 | Longtime CEO Michael Jeffries resigned after 22 years with the company. |
| August 2014 | Following a lighter earnings announcement, A&F adjusted its business strategy to incorporate trendier styles and faster production processes, embracing elements of fast fashion while maintaining its upmarket prestige. |
This contents of the box above is based on material from the Wikipedia articles Abercrombie Kids & Abercrombie & Fitch, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.