Alo Yoga
Athletic apparel retailer
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| March 2024 | Repositioned sneaker line to focus on recovery, marketing them as supportive footwear that aims to support balance and pressure points for all-day recovery. |
| October 2023 | Launched the Alo Atelier formalwear collection, further diversifying their product line. |
| May 2023 | Began selling sneakers, marking an expansion into footwear. |
| September 2022 | Introduced the Aspen Collection at New York Fashion Week, featuring luxury ski wear and non-fungible tokens. |
| September 2021 | Became the 'official wellness partner' of New York Fashion Week, hosting yoga workshops and events. |
| December 2020 | Launched Alo Glow System, a new skincare brand expanding the company's product offerings beyond athletic wear. |
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