Anti-consumerism
Sociopolitical ideology involving intentionally and meaningfully reducing consumption
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We include updates on Rage Against the Machine, Bud Light boycott, Situationist International, Democracy Now!, Pepsi Number Fever, Crass, Youth International Party, Go woke, go broke, 1977 Nestlé boycott, Earth Liberation Front, Buy Nothing Day, Edenton Tea Party, 350.org, The Ingraham Angle, Earth First!, Corecore ... and more.
| 2025 |
2023 Target Pride Month merchandise backlash
Florida Attorney General James Uthmeier announced a lawsuit against Target related to the 2023 Pride Month merchandise controversy, alleging the company misled investors and caused monetary loss.
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| 2025 | Planned publications of 'Roboexotica: Beautiful Failure' and 'Sexponential!' |
| 2024 | Johannes Grenzfurthner directed two films: 'Hacking at Leaves' and 'Solvent' |
| 2024 |
Bud Light boycott
Former President Donald Trump defended Anheuser-Busch and advocated for giving the company a 'second chance', ahead of a fundraiser with a company lobbyist.
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| July 11 2024 | The full recording of the 7 July 1984 concert was released as a free download to commemorate its 40th anniversary. |
| May 2024 |
2023 Target Pride Month merchandise backlash
Target announced that its 2024 Pride collection would not be carried in all stores, likely in response to the previous year's controversy and potential ongoing social tensions.
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| January 31 2024 | 350.org and GreenFaith organized a gathering in Charlotte, North Carolina to protest against the Mountain Valley Pipeline, opposing its planned route from West Virginia to Southern Virginia and its Southgate Extension. |
| January 22 2024 |
Bud Light boycott
AB InBev announces closure of Golden Road Brewing in Sacramento, citing continued sales declines.
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| October 31 2023 |
Bud Light boycott
AB InBev CEO Michel Doukeris announced a shift to universal themes for Bud Light, focusing on partnerships with NFL, Fields of Honor, college football, and UFC.
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| September 19 2023 |
Bud Light boycott
AB InBev elevates Michelob Ultra to 'global brand' status, signaling a shift away from Bud Light.
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| August 18 2023 |
2023 Target Pride Month merchandise backlash
Target's chief growth officer Christina Hennington acknowledged the sales decline during a conference call, stating the company would 'pause, adapt and learn' in future approaches to Pride Month merchandise. The company reported Q2 sales declined by over 5%, with e-commerce sales falling more than 10%.
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| August 8 2023 |
Bud Light boycott
Anheuser-Busch sells several beer brands to Tilray, citing a $400 million revenue drop.
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| July 27 2023 |
Bud Light boycott
AB InBev announces layoffs of nearly 400 North American staff, primarily in corporate and marketing departments.
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| July 5 2023 |
2023 Target Pride Month merchandise backlash
A group of 7 Republican state Attorneys General, led by Indiana AG Todd Rokita, sent a letter to Target warning about potential legal issues with their Pride campaign marketing to children.
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| June 2023 |
Bud Light boycott
Modelo Especial overtakes Bud Light as America's top-selling beer by revenue, ending Bud Light's 20-year reign.
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| June 2023 |
Bud Light boycott
Dylan Mulvaney publicly stated that Bud Light did not support her in the aftermath of the controversial advertisement, expressing feeling scared to leave her house, being ridiculed in public, and experiencing significant personal distress due to the backlash.
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| June 28 2023 |
Bud Light boycott
CEO Brendan Whitworth gave an interview to CBS, highlighting Bud Light's history of supporting the queer community since 1998 and announcing plans to triple Bud Light's budget for the 2023 NFL season.
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| June 16 2023 |
2023 Target Pride Month merchandise backlash
A coalition of 15 state Attorneys General, led by Massachusetts AG Andrea Joy Campbell and Minnesota AG Keith Ellison, expressed support for Target and the LGBTQIA+ community, urging Target to report threats and vandalism to law enforcement.
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| June 10 2023 |
2023 Target Pride Month merchandise backlash
Multiple bomb threats were made against Target stores in several states, causing evacuations. The threats were made by an individual claiming Target had 'betrayed the LGBT community', though no suspicious items were found.
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| June 3 2023 |
Bud Light boycott
Bud Light premieres new 'masculine' ads during the Stanley Cup Finals, attempting to counter the boycott's impact.
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| May 2023 |
2023 Target Pride Month merchandise backlash
Several Target stores across the country were vandalized by far-right activists in response to the Pride Month merchandise controversy.
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| May 2023 |
Bud Light boycott
AB InBev's stock price fell 20%, leading to a downgrade from HSBC Securities from 'Buy' to 'Hold', reflecting the financial impact of the Bud Light boycott.
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| May 2023 |
Bud Light boycott
The Human Rights Campaign Foundation rescinds AB InBev's top rating for LGBTQ+ equality.
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| May 2023 |
Bud Light boycott
Bud Light lost its 20-year status as the top-selling beer in the United States to Modelo Especial, following the ongoing boycott and sales decline.
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| May 24 2023 |
2023 Target Pride Month merchandise backlash
Target released an official statement addressing the Pride Month merchandise controversy, citing employee safety concerns as the reason for withdrawing certain merchandise and relocating pride displays in some stores from entrance areas to the back.
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| May 20 2023 |
Bud Light boycott
Bud Light sales volume falls 29.5% in the week ending May 20, continuing the significant sales decline.
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| May 10 2023 |
Bud Light boycott
HSBC downgrades AB InBev's stock rating from 'Buy' to 'Hold' due to the ongoing boycott.
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| May 4 2023 |
Bud Light boycott
At a shareholder meeting, AB InBev CEO Michel Doukeris attempts to distance the company from the Dylan Mulvaney controversy and downplays the sales impact.
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| April 2023 |
Bud Light boycott
Florida Governor Ron DeSantis criticized Bud Light's association with Dylan Mulvaney, describing it as part of a trend of 'woke companies' trying to change the country.
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| April 2023 |
Bud Light boycott
Several bomb threats were made to Anheuser-Busch factories, causing some to close during the boycott period.
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| April 2023 |
Bud Light boycott
Members of the LGBT community started their own boycott of Anheuser-Busch after the company attempted to distance itself from Dylan Mulvaney, with prominent gay bars in Chicago leading the effort.
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| April 2023 |
Bud Light boycott
Ted Nugent publicly supported the boycott, vowing to never allow Anheuser-Busch products near him and criticizing the Dylan Mulvaney partnership.
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| April 2023 |
Bud Light boycott
Travis Tritt joined the Bud Light boycott by pulling all Anheuser-Busch products from his upcoming concert tour, criticizing the company for selling out to Europeans.
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| April 2023 |
Bud Light boycott
John Rich announced he would no longer sell Anheuser-Busch products at his Nashville bar in response to the controversy.
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| April 2023 |
Bud Light boycott
Donald Trump Jr. publicly called for an end to the Bud Light boycott, arguing against 'destroying an American, iconic company' over a marketing campaign.
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| April 21 2023 |
Bud Light boycott
Anheuser-Busch removed Alissa Heinerscheid from her position as vice president and replaced her with Todd Allen. The company also hired two Washington, D.C.-based conservative political consultant groups for brand advice.
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| April 17 2023 |
Bud Light boycott
Anheuser-Busch rolled out a revised advertising campaign featuring Clydesdale horses against rural, small town American landscapes in response to the Bud Light boycott.
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| April 15 2023 |
Bud Light boycott
Bud Light sales drop by 21% in the week ending April 15, continuing the sales decline.
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| April 8 2023 |
Bud Light boycott
Bud Light experiences an 11% drop in sales in the week ending April 8, marking the early stages of the boycott.
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| April 3 2023 |
Bud Light boycott
Conservative country singer Kid Rock filmed himself shooting three cases of Bud Light with an MP5 submachine gun while wearing a MAGA hat, criticizing the brand and calling for a boycott. The video went viral, being viewed more than 11 million times.
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| April 1 2023 |
Bud Light boycott
Dylan Mulvaney posted a short promotional video for Bud Light on her Instagram account, which triggered significant conservative backlash and sparked a boycott movement.
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| April 1 2023 |
Bud Light boycott
Dylan Mulvaney uploaded an Instagram video sponsored by Bud Light, dressed as Audrey Hepburn's character from Breakfast at Tiffany's, promoting March Madness and a Bud Light contest offering a $15,000 prize.
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| March 2023 |
Bud Light boycott
During March Madness, Dylan Mulvaney promoted Bud Light in a social media campaign, targeting younger audiences and attempting to address the brand's declining sales.
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| March 23 2023 |
Bud Light boycott
Heinerscheid gave an interview on 'Make Yourself at Home' discussing her vision to attract younger drinkers and make the Bud Light brand more inclusive.
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| 2022 | Publication of 'Femi und die Fische' by Tommy Schmidt |
| 2022 | Johannes Grenzfurthner directed the film 'Razzennest' |
| October 2022 |
Bud Light boycott
Mulvaney interviewed US President Joe Biden for NowThis News, which went viral among conservatives and led to increased scrutiny from right-wing personalities.
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| October 2022 |
Bud Light boycott
Mulvaney collaborated with hairstylist David Lopez in a podcast for Ulta Beauty, sparking initial conservative criticism and boycott calls.
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| July 2022 |
Bud Light boycott
Alissa Heinerscheid became vice president of marketing at Bud Light, with plans to evolve the brand's advertising to be more inclusive.
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| March 2022 |
Bud Light boycott
Dylan Mulvaney began her 'Days of Girlhood' video series on TikTok, documenting her gender transition.
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This contents of the box above is based on material from the Wikipedia articles Monochrom, 350.org, 2023 Target Pride Month merchandise backlash, Crass & Bud Light boycott, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.