Casamigos
American tequila company
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| 2022 | Casamigos becomes the fastest-growing spirits brand of the year, demonstrating significant market success since its acquisition by Diageo. |
| June 2017 | Diageo purchases Casamigos Tequila for $700 million upfront, with potential additional $300 million based on brand performance, effectively valuing the brand at up to $1 billion. |
| 2013 | George Clooney, Rande Gerber, and Mike Meldman found Casamigos Tequila, initially creating the brand for personal use among friends. |
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