Converse
American lifestyle brand owned by Nike
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February 2024 | Converse and Phaidon launched 'Skateboard', a book about skateboarding history from the 1950s to today, compiled by designer and skater Jonathan Olivares. |
2023 | Converse began sponsoring Liverpool Football Club for the 2023–2024 season. |
2023 | Converse achieved $2.4 billion in revenue, driven by its growth as a casual fashion accessory and continued brand collaborations. |
May 2023 | Jared Carver was hired as the new president and CEO of Converse, signaling potential leadership and strategic changes for the brand. |
September 13 2022 | Released the 'Chase the Drip' shoe featuring Shai Gilgeous-Alexander, who became the new face of the Converse brand. |
July 2020 | Signed basketball player Shai Gilgeous-Alexander as a brand sponsor. |
June 2020 | Signed Natasha Cloud, the first WNBA player to be a Converse sponsor. |
March 2020 | Converse signed professional basketball player Draymond Green as a brand sponsor. |
2019 | Converse returned to performance basketball with the All-Star Pro BB shoe, with Kelly Oubre Jr. being the first player to try out the new product that combined traditional Converse design with contemporary Nike technology. |
2018 | Converse collaborated with influential Los Angeles figures including Vince Staples, Dr. Woo, Rocket, BornXRaised, and Clot to create a collection celebrating local culture. |
July 2014 | Zered Bassett filmed a new online advertisement skateboarding through New York City, showcasing the newly launched Converse Weapon skate shoe. |
January 2013 | Converse announced plans for a new headquarters building located near North Station in downtown Boston, situated on Lovejoy Wharf, which would include a music recording studio, gym, yoga studio, and retail store. |
2012 | Converse was listed as a partner in the (RED) campaign, joining other brands in the mission to prevent HIV transmission from mother to child by 2015. |
2012 | Converse added Jason Jessee and Mike Anderson to its skateboarding ambassadors team. |
August 2012 | Converse sponsored a skateboarding competition in Huntington Beach, California, where Ben Raybourn won the US$20,000 grand prize and Aaron Homoki won the US$3,000 Best Trick contest. |
February 2010 | Professional skateboarder Anthony Pappalardo released a (RED) edition of his signature skate shoe model as part of the Converse (RED) campaign to support HIV/AIDS prevention. |
This contents of the box above is based on material from the Wikipedia article Converse (brand), which is released under the Creative Commons Attribution-ShareAlike 4.0 International License.