Fenty Beauty
Cosmetics brand launched by Rihanna
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| April 1 2024 | Rihanna announced the upcoming launch of Fenty Beauty in mainland China. |
| April 1 2024 | Rihanna announced the upcoming launch of Fenty Beauty in mainland China. |
| 2023 | Fenty Beauty launched digital experiences within Roblox, allowing users to create their own virtual Fenty products. |
| 2023 | Fenty Beauty launched digital experiences within Roblox, allowing users to create their own virtual Fenty products. |
| October 1 2023 | Fenty Beauty began being sold at Ulta Beauty locations inside Target stores. |
| October 1 2023 | Fenty Beauty began being sold at Ulta Beauty locations inside Target stores. |
| February 2023 | Rihanna performed at the Super Bowl Halftime Show, featuring Fenty Beauty makeup touch-ups, which reportedly earned the brand $5.6 million within 12 hours. |
| February 2023 | Rihanna performed at the Super Bowl Halftime Show, featuring Fenty Beauty makeup touch-ups, which reportedly earned the brand $5.6 million within 12 hours. |
| August 2022 | Madison Beer was announced as a new brand ambassador for Fenty Beauty, joining existing ambassadors Madison Bailey, Kane Lim, and Nikita Kering. |
| August 2022 | Madison Beer was announced as a new brand ambassador for Fenty Beauty, joining existing ambassadors Madison Bailey, Kane Lim, and Nikita Kering. |
| May 10 2022 | Rihanna announced Fenty Beauty's expansion to 8 African countries: Ghana, Kenya, Botswana, South Africa, Namibia, Nigeria, Zambia, and Zimbabwe, with products to be available from May 27, 2022. |
| May 10 2022 | Rihanna announced Fenty Beauty's expansion to 8 African countries: Ghana, Kenya, Botswana, South Africa, Namibia, Nigeria, Zambia, and Zimbabwe, with products to be available from May 27, 2022. |
| February 17 2022 | Rihanna announced that Ulta Beauty stores would begin carrying Fenty Beauty products starting March 6, 2022. |
| February 17 2022 | Rihanna announced that Ulta Beauty stores would begin carrying Fenty Beauty products starting March 6, 2022. |
| May 2019 | Fenty Beauty expanded its availability in the United Kingdom, becoming available in Boots UK in addition to Harvey Nichols department stores. |
| May 2019 | Fenty Beauty expanded its availability in the United Kingdom, becoming available in Boots UK in addition to Harvey Nichols department stores. |
| January 11 2019 | Expanded the Pro Filt'r line by launching an Instant Retouch Concealer in 50 shades and adding 10 new foundation shades. Also released the Pro Filt'r Instant Retouch Setting Powder in eight translucent shades, along with a series of beauty tools including a Powder Puff Setting Brush, Precision Concealer Brush, and Lil Precision Makeup Sponge Duo. |
| January 11 2019 | Expanded the Pro Filt'r line by launching an Instant Retouch Concealer in 50 shades and adding 10 new foundation shades. Also released the Pro Filt'r Instant Retouch Setting Powder in eight translucent shades, along with a series of beauty tools including a Powder Puff Setting Brush, Precision Concealer Brush, and Lil Precision Makeup Sponge Duo. |
| 2018 | Fenty Beauty won WWD beauty Digital Innovator of the Year award. |
| 2018 | After 15 months of operation, Fenty Beauty accumulates US$570 million in revenue, with the entire business valued at US$2.8 billion. |
| 2018 | Fenty Beauty reaches almost 500 million euros ($573 million) in sales by the end of the year, according to LVMH CEO Bernard Arnault. |
| 2018 | Fenty Beauty won WWD beauty Digital Innovator of the Year award. |
| 2018 | Fenty Beauty reaches almost 500 million euros ($573 million) in sales by the end of the year, according to LVMH CEO Bernard Arnault. |
| October 4 2018 | Launched the winter 'ChillOwt' collection, which included the Killawatt Foil Palette with seven metallic shades, 'Snow Daze' and 'Snow Nights' lipstick sets, lip and eye crayons, and 'Avalanche Powders'. |
| October 4 2018 | Launched the winter 'ChillOwt' collection, which included the Killawatt Foil Palette with seven metallic shades, 'Snow Daze' and 'Snow Nights' lipstick sets, lip and eye crayons, and 'Avalanche Powders'. |
| April 6 2018 | Released the Beach, Please collection, featuring the brand's first body product 'Body Lava', a liquid illumination product. The collection also included a Kabuki Brush and the Fairy Bomb Glittering Pom Pom, a glitter applicator packed with rose gold glitter designed to suit all skin tones. Shortly after this launch, Fenty Beauty expanded into the Saudi Arabian market. |
| April 6 2018 | Released the Beach, Please collection, featuring the brand's first body product 'Body Lava', a liquid illumination product. The collection also included a Kabuki Brush and the Fairy Bomb Glittering Pom Pom, a glitter applicator packed with rose gold glitter designed to suit all skin tones. Shortly after this launch, Fenty Beauty expanded into the Saudi Arabian market. |
| March 2018 | Actor Daniel Kaluuya appeared on the Oscar red carpet wearing Fenty Beauty's Pro Filt'R Foundation, attracting media attention for his makeup look. |
| March 2018 | Fenty Beauty produced the 'My Fenty, My Mood' ad featuring Instagram comedian Kway, which promoted makeup use across gender lines. |
| March 2018 | Fenty Beauty produced the 'My Fenty, My Mood' ad featuring Instagram comedian Kway, which promoted makeup use across gender lines. |
| March 2018 | Actor Daniel Kaluuya appeared on the Oscar red carpet wearing Fenty Beauty's Pro Filt'R Foundation, attracting media attention for his makeup look. |
| March 23 2018 | Launched a limited-edition 'Dirty Thirty' highlighter to celebrate Rihanna's 30th birthday, packaged with XXX Roman numerals instead of the brand's standard FB logo. |
| March 23 2018 | Launched a limited-edition 'Dirty Thirty' highlighter to celebrate Rihanna's 30th birthday, packaged with XXX Roman numerals instead of the brand's standard FB logo. |
| February 2018 | Fenty Beauty released an ad featuring rapper Saweetie showing a group of women getting ready for the Super Bowl, which drew both enthusiasm and some criticism for its parody of a classic Budweiser ad campaign. |
| February 2018 | Fenty Beauty released an ad featuring rapper Saweetie showing a group of women getting ready for the Super Bowl, which drew both enthusiasm and some criticism for its parody of a classic Budweiser ad campaign. |
| 2017 | Within one month of release, Fenty Beauty achieves $72 million in sales, with darker foundation shades particularly in high demand and frequently sold out. |
| 2017 | Fenty Beauty won the WWD Beauty Inc. award for launch of the year in the prestige sector. |
| 2017 | Fenty Beauty was named to Time magazine's list of the 25 best inventions, recognized for its groundbreaking 40-shade foundation range that quickly sold out. |
| 2017 | Fenty Beauty won the WWD Beauty Inc. award for launch of the year in the prestige sector. |
| 2017 | Fenty Beauty was named to Time magazine's list of the 25 best inventions, recognized for its groundbreaking 40-shade foundation range that quickly sold out. |
| 2017 | Within one month of release, Fenty Beauty achieves $72 million in sales, with darker foundation shades particularly in high demand and frequently sold out. |
| November 23 2017 | Fenty Beauty released its first Stunna Lip Paint, a red long-wear liquid lipstick that drew broad enthusiasm. The release was notable for its context surrounding red lipstick and representation for women of color. Subsequently, four additional lip paint colors were introduced: baby pink, peach nude, chocolate brown, and black. |
| November 23 2017 | Fenty Beauty released its first Stunna Lip Paint, a red long-wear liquid lipstick that drew broad enthusiasm. The release was notable for its context surrounding red lipstick and representation for women of color. Subsequently, four additional lip paint colors were introduced: baby pink, peach nude, chocolate brown, and black. |
| September 2017 | Fenty Beauty launches at Harvey Nichols, becoming their biggest beauty launch ever, selling one foundation every minute and one lipstick every three minutes. |
| September 2017 | Fenty Beauty launches at Harvey Nichols, becoming their biggest beauty launch ever, selling one foundation every minute and one lipstick every three minutes. |
| September 8 2017 | Fenty Beauty launched its first products, coinciding with Rihanna's collaboration with Puma during New York Fashion Week. The line was initially available in Sephora stores, on the Sephora website, and on Fenty Beauty's website in the United States. |
| September 8 2017 | Rihanna officially launches Fenty Beauty, introducing a groundbreaking cosmetics line with 40 foundation shades that prioritize inclusivity across diverse skin tones. |
| September 8 2017 | Rihanna officially launches Fenty Beauty, introducing a groundbreaking cosmetics line with 40 foundation shades that prioritize inclusivity across diverse skin tones. |
| 2016 | Rihanna signed a deal with LVMH's Kendo division to produce Fenty Beauty, with reports suggesting LVMH may have paid $10 million for the agreement. |
| 2016 | Rihanna signed a deal with LVMH's Kendo division to produce Fenty Beauty, with reports suggesting LVMH may have paid $10 million for the agreement. |
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