GEICO

Auto insurance company

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2025 GEICO reintroduced the Maxwell the Pig advertisement, 15 years after its original airing, for the NCAA Division I Men's Basketball Tournament.
September 20 2024 GEICO announced that the 2024 NASCAR Cup Series would be their final season as a premier partner of the series.
October 2023 GEICO issued a return to office mandate for employees and announced plans to lay off 2,000 staff members (6% of its workforce), transitioning from hybrid and remote work arrangements.
January 2023 The Supreme Court of Missouri unanimously overturned the US$5.2 million judgment from the previous year and remanded the case for further proceedings, citing inadequate opportunity for GEICO to intervene.
June 2022 A Missouri woman was awarded US$5.2 million after suing GEICO, alleging she contracted a sexually transmitted disease through having sex in a car insured by the company.
April 2021 A data breach was reported that exposed customers' driver's license numbers through GEICO's online sales application for over a month.
2020 GEICO and Germain Racing ended their partnership at the conclusion of the racing season.
2020 GEICO became a premier partner of the NASCAR Cup Series, sharing title sponsorship with Busch Beer, Coca-Cola, and Xfinity.
May 2019 The California Court of Appeal for the Second District affirmed a US$1 million judgment for punitive damages against GEICO in an insurance bad faith action, in addition to a $313,000 compensatory damages award.
2018 GEICO sponsored a speed boat racer, for whom Orange County Choppers built a custom racing bike. The bike was featured in Season 11 of the television show American Chopper.
2017 Ty Dillon, grandson of Richard Childress, began driving the No. 13 GEICO Chevrolet in the NASCAR series.
2016 J.D. Power rated GEICO #20 out of 24 for overall purchase experience, receiving a low 2/5 score.
December 2016 A federal Miami jury awarded US$2.7 million to a family who sued GEICO, claiming the company acted in bad faith.
2015 GEICO began offering insurance coverage for drivers of ridesharing companies in select states including Texas, Pennsylvania, Ohio, and Georgia, becoming a significant provider for ridesharing company drivers.
November 2015 A Miami jury awarded a family US$14.5 million after suing GEICO for insurance bad faith.
October 2015 The United States Court of Appeals for the 11th Circuit upheld a verdict against GEICO for over US$700,000 in a breach of contract lawsuit.
October 2015 The Consumer Federation of California successfully sued GEICO for US$6 million, alleging discrimination based on occupation, education level, and other personal characteristics.
2012 GEICO spent over US$1.1 billion in advertising, which represented 6.8% of its revenue.
2010 GEICO originally aired the Maxwell the Pig advertisement, featuring a pig letting out a long 'Whee!' from a vehicle, playing on the 'This Little Piggy' nursery rhyme.

This contents of the box above is based on material from the Wikipedia article GEICO, which is released under the Creative Commons Attribution-ShareAlike 4.0 International License.

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