GEICO
Auto insurance company
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2025 | GEICO reintroduced the Maxwell the Pig advertisement, 15 years after its original airing, for the NCAA Division I Men's Basketball Tournament. |
September 20 2024 | GEICO announced that the 2024 NASCAR Cup Series would be their final season as a premier partner of the series. |
October 2023 | GEICO issued a return to office mandate for employees and announced plans to lay off 2,000 staff members (6% of its workforce), transitioning from hybrid and remote work arrangements. |
January 2023 | The Supreme Court of Missouri unanimously overturned the US$5.2 million judgment from the previous year and remanded the case for further proceedings, citing inadequate opportunity for GEICO to intervene. |
June 2022 | A Missouri woman was awarded US$5.2 million after suing GEICO, alleging she contracted a sexually transmitted disease through having sex in a car insured by the company. |
April 2021 | A data breach was reported that exposed customers' driver's license numbers through GEICO's online sales application for over a month. |
2020 | GEICO and Germain Racing ended their partnership at the conclusion of the racing season. |
2020 | GEICO became a premier partner of the NASCAR Cup Series, sharing title sponsorship with Busch Beer, Coca-Cola, and Xfinity. |
May 2019 | The California Court of Appeal for the Second District affirmed a US$1 million judgment for punitive damages against GEICO in an insurance bad faith action, in addition to a $313,000 compensatory damages award. |
2018 | GEICO sponsored a speed boat racer, for whom Orange County Choppers built a custom racing bike. The bike was featured in Season 11 of the television show American Chopper. |
2017 | Ty Dillon, grandson of Richard Childress, began driving the No. 13 GEICO Chevrolet in the NASCAR series. |
2016 | J.D. Power rated GEICO #20 out of 24 for overall purchase experience, receiving a low 2/5 score. |
December 2016 | A federal Miami jury awarded US$2.7 million to a family who sued GEICO, claiming the company acted in bad faith. |
2015 | GEICO began offering insurance coverage for drivers of ridesharing companies in select states including Texas, Pennsylvania, Ohio, and Georgia, becoming a significant provider for ridesharing company drivers. |
November 2015 | A Miami jury awarded a family US$14.5 million after suing GEICO for insurance bad faith. |
October 2015 | The United States Court of Appeals for the 11th Circuit upheld a verdict against GEICO for over US$700,000 in a breach of contract lawsuit. |
October 2015 | The Consumer Federation of California successfully sued GEICO for US$6 million, alleging discrimination based on occupation, education level, and other personal characteristics. |
2012 | GEICO spent over US$1.1 billion in advertising, which represented 6.8% of its revenue. |
2010 | GEICO originally aired the Maxwell the Pig advertisement, featuring a pig letting out a long 'Whee!' from a vehicle, playing on the 'This Little Piggy' nursery rhyme. |
This contents of the box above is based on material from the Wikipedia article GEICO, which is released under the Creative Commons Attribution-ShareAlike 4.0 International License.