HelloFresh

German meal kit provider

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December 2024 U.S. Department of Labor begins investigating HelloFresh over allegations of migrant child labor exploitation at its Aurora, Illinois facility, involving potential violations of child labor laws.
October 2024 A union representing 79 dismissed HelloFresh workers from the Warwickshire warehouse stages a protest, challenging the terminations and alleging poor working conditions, including restrictive toilet break policies.
March 2024 The company's stock dropped 46% in one day, leading to the closure of distribution centers in Nuneaton, UK, and Newnan, Georgia, US.
January 11 2024 HelloFresh was fined £140,000 by the UK's Information Commissioner's Office for sending millions of spam texts and emails.
2023 Slight revenue decrease to €7.5 billion, employee count reduces to 19,012, with net income further dropping to €19 million.
September 27 2023 HelloFresh filed for bankruptcy in the Tokyo District Court with total debt of 3 billion yen.
2022 HelloFresh expanded their Climate Labeling Initiative to ten additional countries, broadening the availability of environmentally transparent recipe information beyond the initial German market.
2022 Peak revenue of €7.6 billion with 19,595 employees, though net income declines to €127 million.
December 2022 HelloFresh reaches approximately 7.1 million active customers worldwide, with 3.4 million customers in the United States, demonstrating substantial global growth.
December 20 2022 HelloFresh announced their withdrawal from Japan, with CEO Thomas Griesel admitting failure to drive reasonable ROI.
November 17 2022 HelloFresh launched in Spain, promising to use 100% Spanish-raised beef, chicken, and pork.
April 2022 HelloFresh launched in Japan, its first Asian market.
2021 Continued strong performance with revenue reaching €5.9 billion, 14,635 employees, and net income of €256 million.
December 15 2021 Union election held in Richmond, California, where HelloFresh warehouse workers voted against unionization amid allegations of company interference and intimidation.
November 2021 HelloFresh launched their Climate Labeling Initiative in Germany, introducing recipe labels that indicate meals producing up to 85% less CO2 emissions to help consumers make environmentally conscious food choices.
November 22 2021 Union election held in Aurora, Colorado, where HelloFresh warehouse workers voted against unionization, with the union contesting the results.
September 2021 Warehouse workers at HelloFresh in Aurora, Colorado, and Richmond, California, initiated a union drive with UNITE-HERE union, challenging the company's labor practices.
2020 Significant growth during COVID-19 pandemic: Revenue jumps to €3.7 billion, first profitable year with €369 million net income, and employee count increases to 6,432.
2020 HelloFresh acquired Factor75 (later rebranded to Factor), a ready-made meal company, for up to $277 million.
2019 Revenue rises to €1.8 billion with 4,477 employees, reducing net loss to €10 million.
2018 Company grows to €1.2 billion in revenue, increasing employees to 4,276, while maintaining a significant net loss of €83 million.
October 2018 HelloFresh Canada acquired Chefs Plate, a Canadian meal-kit company.
March 2018 HelloFresh acquired Green Chef, a US organic meal-kit company.
2017 HelloFresh begins with €0.9 billion in revenue and 2,715 employees, experiencing a net loss of €92 million.
November 2 2017 HelloFresh completed its IPO on the Frankfurt Stock Exchange, valuing the company at €1.7 billion.
September 2015 HelloFresh raised €75 million in a funding round, achieving a valuation of €2.6 billion and becoming a unicorn company.
2014 The company claimed to be delivering 1 million meals per month and raised $50 million in a funding round.
2012 HelloFresh expanded internationally to The Netherlands, UK, US, and Australia. They began delivering meal kits to paying customers and raised $10 million in funding.
November 2011 HelloFresh was founded in Berlin by Dominik Richter, Thomas Griesel, and Jessica Nilsson, with Richter and Griesel personally packing and hand-delivering to their first 10 customers.

This contents of the box above is based on material from the Wikipedia article HelloFresh, which is released under the Creative Commons Attribution-ShareAlike 4.0 International License.

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