MGA Entertainment
American toy company
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| 2024 | Rainbow High underwent a soft reboot, introducing a slime gimmick similar to Rainbow Surprise. |
| September 2024 | T.I. and Tameka 'Tiny' Harris won a $71 million lawsuit against MGA Entertainment for violating the intellectual property rights of their music group OMG Girlz through L.O.L. Surprise! O.M.G. dolls. |
| July 16 2024 | Zapf Creation AG was officially renamed to MGA Zapf Creation GmbH following the complete acquisition. |
| 2023 | MGA announced plans to acquire the remaining stake in Zapf Creation. |
| 2022 | Launched L.O.L Surprise! B.B's Born to Travel video game for multiple platforms including Steam, Nintendo Switch, PS4, PS5, Xbox One, and Xbox Series X/S. |
| November 14 2022 | MGA Entertainment acquired the Australian animation studio Pixel Zoo, subsequently renaming it MGA Studios. |
| October 2022 | Released L.O.L. Surprise! Winter Fashion Show movie. |
| February 2022 | MGA released Shadow High, the first official spin-off of Rainbow High, representing a rival school with grayscale colors. |
| 2021 | Released L.O.L Surprise! Movie Night video game for Nintendo Switch. |
| 2021 | Classic Lalaloopsy dolls returned to celebrate the brand's 10th anniversary. |
| 2021 | Bratz relaunches the original 2001 dolls for their 20th anniversary. |
| October 8 2021 | Released the first feature-length L.O.L. Surprise! animated movie on Netflix, titled 'L.O.L. Surprise! The Movie'. |
| 2020 | MGA launched an audiovisual franchise for Rainbow High, creating web series and animated shorts predominantly released on YouTube and later available on Netflix. |
| 2020 | Won Doll of the Year award for L.O.L. O.M.G. dolls and Toy of the Year for the main L.O.L. Surprise brand at the Annual Toy Industry Awards. |
| 2020 | Released L.O.L Surprise! Remix: We Rule The World video game for Nintendo Switch. |
| August 2020 | The NPD Group reported Rainbow High as the No. 3 best selling fashion doll line and No. 7 best selling doll line overall in the U.S. |
| July 2020 | MGA Entertainment introduced the Rainbow High doll line as a spin-off of Poopsie Rainbow Surprise, featuring colorful dolls with inset eyes. |
| June 2020 | Instagram influencer Amina Mucciolo (Tasselfairy) accused MGA Entertainment of plagiarizing her likeness in the L.O.L. Surprise 'Rainbow Raver' doll. MGA initially denied the allegations. |
| June 2020 | Following significant backlash, Isaac Larian deleted his controversial Twitter messages, posted an apology, and subsequently took down his entire Twitter account. |
| April 2020 | Announced a special edition Frontline Hero charity doll during the COVID-19 pandemic, with one dollar from each sale going to MGA Entertainment Cares non-profit. |
| 2019 | Expanded the L.O.L. Surprise brand with the L.O.L. O.M.G. fashion dolls line. |
| January 2019 | MGA Entertainment launched its new Australian office, expanding its international business presence. |
| 2018 | The Project Mc2 product line was discontinued after a three-year run. |
| 2018 | Bratz returns with a collector line designed by Hayden Williams. |
| 2018 | Isaac Larian, chairman and CEO of MGA Entertainment, announced plans to open an Australian office in early 2019. |
| March 13 2018 | MGA Entertainment submitted a bid for the Canadian division of Toys 'R' Us, working with a group of toymakers to potentially keep over 700 locations open in Canada. CEO Isaac Larian emphasized the importance of Toys 'R' Us Canada to the toy business. |
| 2017 | The Project Mc2 Netflix series concluded after running for six series. |
| 2017 | L.O.L. Surprise doll assortment was the #1 toy in the US through November, according to The NPD Group. |
| 2017 | Lalaloopsy was revamped with a new Netflix show called 'We're Lalaloopsy'. |
| 2016 | Bratz is discontinued due to low sales and dissatisfaction from children and fans. |
| December 7 2016 | MGA Entertainment launched the L.O.L. Surprise! toy line, which became a massive success in the toy market. |
| 2015 | MGA launched a live-action Netflix series for Project Mc2 in collaboration with AwesomenessTV, a Viacom division. |
| 2015 | MGA Entertainment introduced the Project Mc2 product line, featuring science sets and dolls with the tagline 'Smart is the New Cool'. |
| 2015 | Bratz relaunches with completely new branding, head and body molds, and the return of the original logo. |
| 2014 | Bratz takes a hiatus to rebuild the brand and attempt to recapture its original success. |
| January 13 2014 | MGA filed a complaint in California State court seeking over $1 billion in damages following a procedural issue with a previous judgment. |
| 2013 | The Lalaloopsy toy line reached its peak popularity. |
| 2013 | Bratz receives a new, taller body design and a brand new logo. |
| April 2011 | A federal court jury in Santa Ana, California awarded MGA $88.4 Million, ruling that MGA didn't steal the Bratz doll idea from Mattel and finding Mattel liable for stealing trade secrets. |
| 2010 | MGA Entertainment introduced the Lalaloopsy brand with the tagline 'Sew Magical, Sew Cute', featuring dolls that magically come to life when their last stitch is sewn. |
| 2010 | Bratz returns for its 10th anniversary with new body designs and makeup that resembles the original prototype dolls. |
| December 7 2010 | Lalaloopsy won the People's Play Award for large dolls. |
This contents of the box above is based on material from the Wikipedia article MGA Entertainment, which is released under the Creative Commons Attribution-ShareAlike 4.0 International License.