Mixue Ice Cream & Tea
Chinese ice cream and dessert chain
Follow Mixue Ice Cream & Tea on Notably News to receive short updates to your email — rarely!
| March 2025 | Mixue Group goes public through an initial public offering on the Hong Kong Stock Exchange, raising several billion US dollars. |
| March 2024 | Mixue achieved a significant milestone by ranking first among fresh beverage makers in China and second globally in terms of store outlets and cup delivery, demonstrating its rapid expansion and market dominance. |
| April 30 2023 | Mixue hosts an Ice Cream Festival at Mayan Beach Water Park in Wuhan, Hubei Province. |
| March 2023 | The investigative report by The Beijing News was published, leading to 4,435 complaints on the Black Cat Complaint Platform, primarily focused on food safety concerns at Mixue Ice Cream & Tea stores. |
| February 2023 | Mixue products in Indonesia received official Halal certification from the Institute for Food, Drugs and Cosmetics Assessment of the Indonesian Ulema Council (LPPOM MUI), addressing previous concerns about the halal status of their ingredients. |
| February 2023 | Mixue opens its first store in Sydney, Australia, with additional stores later opening in Melbourne and Brisbane. |
| 2022 | Mixue purchases over 9,000 tons of tea, supports 50,000 tea farmers, provides a platform for 11,000 franchisees, and creates over 500,000 jobs. Launches a 6.5 million yuan scholarship in five Henan Province universities. |
| 2022 | Implemented a one-year reduction of RMB200 million for franchisees in operation since December 31, 2021, introducing a 'more than 50% material reduction' policy for ingredients, packaging materials, consumables, and machinery. |
| 2022 | Mixue expands into multiple Southeast Asian countries including Malaysia, Singapore, Thailand, Cambodia, The Philippines, Laos, and Myanmar, and also opens branches in South Korea and Japan. |
| December 2022 | Journalists from The Beijing News investigated Mixue Ice Cream & Tea stores in Nanjing, uncovering issues with labor practices and food safety, including lack of labor contracts and use of 'discarded' ingredients. |
| July 2022 | A Mixue drink shop in Liaocheng Chiping County was fined 5,000 yuan for illegal use of child labor. |
| April 2 2022 | A Mixue drink shop in Tiantai County was fined 12,500 yuan by the local comprehensive administrative enforcement bureau for illegally employing a 15-year-old girl, violating China's child labor laws. |
| 2021 | Mixue Indonesia began efforts to obtain halal certification, which was initially halted during the halal consultation stage due to multiple challenges including ingredient sourcing and COVID-19 pandemic restrictions. |
| 2021 | Mixue Ice Cream & Tea established a fruit supply base in Anyue County, employing over 6,500 fruit farmers to supply lemons annually. |
| September 30 2021 | Made an initial public offering and went public on the stock market. |
| September 30 2021 | Mixue makes an initial public offering and goes public on the stock market. |
| July 2021 | During extreme rainfall and severe floods in Henan Province, Mixue launched extensive disaster relief operations, donating a total of 26 million yuan across multiple regions. The company set up a relief command center and mobilized warehouses to aid disaster-stricken areas. |
| 2020 | Mixue opens its first branch in Indonesia, located in Cihampelas Walk, Bandung. |
| June 24 2020 | Mixue opens its 10,000th store in Yuanyang County, Henan, Xinxiang. |
| January 2020 | Zhengzhou Cross-Straits Enterprise Management Co., Ltd. donated RMB6 million to Henan Provincial Charity Federation and RMB1 million to Wenxian Red Cross to support COVID-19 resistance efforts. |
| May 24 2019 | Mixue hosts an 'ice cream music festival' at Opalala Water Park in Zhengzhou, attracting over 30,000 visitors. |
| November 2018 | Mixue launches a new brand mascot called Snow King. |
| September 5 2018 | Mixue opens its first international location in Hanoi, Vietnam. |
This contents of the box above is based on material from the Wikipedia article Mixue Ice Cream & Tea, which is released under the Creative Commons Attribution-ShareAlike 4.0 International License.