New Balance
American footwear manufacturer
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| 2025 | New Balance aims to achieve 100% renewable electricity for its operations, as part of its sustainability goals. |
| April 2024 | New Balance released the 550 SL, a golf-specific variant of the 550 sneaker, featuring a waterproof microfiber leather upper, NDurance spikeless rubber outsole, and a unique golf ball logo on the tongue. |
| February 2024 | New Balance launched the 480 SL, a golf-specific version of the shoe with a microfiber leather upper, reinforced PU sockliner, and a flexible spineless cupsole designed for grass performance. |
| February 2024 | New Balance launched 'Reconsidered', a resale program that sells pre-worn shoes on their online store, demonstrating a commitment to sustainability and circular fashion. |
| 2023 | New Balance released the Numeric 480, a skateboard-specific shoe variant featuring a thicker sole and more padded tongue, available in both low and high top styles. |
| 2023 | New Balance achieved a total revenue of $6.5 billion, solidifying its position as a major global sports footwear and apparel manufacturer. |
| 2021 | New Balance partners with designer Junya Watanabe to produce a special colorway of the 480, which is followed by general releases of the shoe. |
| April 2021 | Teddy Santis, founder of Aimé Leon Dore, was named creative director of New Balance's premium sneaker line. |
| 2020 | Aimé Leon Dore collaborated with New Balance to revive the previously obscure 550 model. The collaboration was so successful that New Balance had to purchase used pairs and find old sketches to accurately recreate the shoe, ultimately leading to the 550 becoming a general release in the company's lineup. |
| 2020 | Following the successful reintroduction of the New Balance 550 model, the company decides to relaunch the 480 as a lifestyle shoe. |
| March 2020 | New Balance announced conversion of some manufacturing facilities to produce face masks in response to the COVID-19 pandemic. |
| December 2018 | Joe Preston succeeded Rob DeMartini as New Balance's president. |
| 2017 | The Flimby, England manufacturing facility reached a production capacity of 28,000 pairs of shoes per week, representing 5 percent of New Balance's European market sales. |
| April 2016 | New Balance publicly opposed the Trans Pacific Partnership, with VP Matt Lebretton commenting on the trade policy. |
| February 2015 | New Balance announced its entry into the global soccer market. |
| 2011 | New Balance placed its Aravon, Cobb Hill, and Dunham brands under its Drydock Footwear affiliate. |
| 2010 | New Balance releases a winter-specific high-top version of the BB680 model (part of the 480 line), featuring a rugged upper, robust sole, metal eyelets, and boot laces for cold climate protection. |
This contents of the box above is based on material from the Wikipedia articles New Balance, New Balance 480 & New Balance 550, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.