Online advertising
Form of advertising that uses the Internet
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We include updates on Microsoft Bing, History of bitcoin, Search engine optimization, Digital marketing, UBlock Origin, Spamming, PayPal Honey, Google Ads, Alexa Internet, Similarweb, HubSpot, Domain parking, Adblock Plus, Email spam, Semrush, Maximum Effort ... and more.
| May 2025 | Honey's userbase had reduced to 16 million from an original 20 million, with 4 million users lost. Similar class action lawsuits were filed against industry competitors like Microsoft Shopping and Capital One Shopping. |
| 2025 |
UBlock Origin
Development of uBlock Origin for Safari resumes after Apple introduces necessary components, with an experimental, notarized Beta build of uBlock Origin Lite becoming available via public TestFlight for macOS and iOS.
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| April 17 2025 |
Google Ad Manager
In the case United States et al. v. Google, the U.S. District Court for the Eastern District of Virginia ruled that Google violated antitrust law, finding the company willfully engaged in anticompetitive acts to acquire and maintain monopoly power in publisher ad server and ad exchange markets.
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| 2025 | EX.CO expanded its ad serving capabilities to include support for connected TV (CTV) and digital out-of-home (DOOH) formats, leveraging a machine learning-powered yield optimization engine for real-time pricing and demand source analysis. |
| April 2025 | Huge merged with Hero Digital and reported growth, with 62% of clients utilizing AI/GenAI-driven projects. |
| April 1 2025 | The sale of Maximum Effort was completed, with MNTN divesting its interest in the company to an affiliate of its original owner. |
| March 2025 | Bill R. Wagner became CEO, succeeding co-founder Oleg Shchegolev, who transitioned to the role of Chief Technology Officer (CTO). |
| 2025 | Maximum Effort continues its film production with Animal Friends, a project with Legendary Pictures to be distributed by Warner Bros. Pictures. |
| March 2025 | Maximum Effort signed a first-look deal with 20th Television. |
| March 2025 |
UBlock Origin
Google ended support for Manifest V2, completing the transition to Manifest V3 and further impacting ad-blocking extensions.
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| March 2025 | Google updated extension terms and conditions to explicitly disallow extensions claiming affiliate commissions without providing discounts. In response, Honey updated their extension to stop claiming affiliate revenue when no discount is available. |
| March 3 2025 |
UBlock Origin
Google blocked uBlock Origin on the Chrome Web Store, requiring users to manually reenable the extension to continue using it.
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| March 2025 | Similarweb acquired The Search Monitor to enhance its paid Search and affiliate marketing Solutions. |
| February 28 2025 | MNTN filed its IPO filing (Form S-1) with the Securities and Exchange Commission, disclosing an agreement to divest its interest in Maximum Effort to an affiliate of its original owner. |
| February 15 2025 | Michael Komasinski became CEO and Board member, replacing Megan Clarken. He previously served as CEO of the Americas, President of Global Data & Technology at dentsu. |
| January 2025 | The Maximum Effort streaming TV channel was shut down. |
| January 3 2025 | GamersNexus filed a second class action lawsuit against PayPal through law firm Cotchett, Pitre & McCarthy, LLP, claiming conversion, interference with contract relations, and violation of North Carolina's Unfair and Deceptive Trade Practices Act. |
| 2024 | Semrush expanded its portfolio with multiple acquisitions including Brand24 (brand monitoring platform), Ryte (SEO & UX), Datos (data analytics), and Exploding Topics (SEO training platform). |
| 2024 |
Ad fraud
Malvertising share increases by 10%, with 70% of users distrusting online advertising.
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| 2024 | EX.CO launched a vertical video player for publishers' mobile and desktop websites to help monetize content. |
| 2024 | Received Best Video Platform award at the Digiday Media Awards, demonstrating leadership in video platform technology. |
| 2024 | Won Best Sell-Side Programmatic Platform at the Digiday Technology Awards, showcasing advanced programmatic advertising capabilities. |
| 2024 | Maximum Effort was a production company for the film Deadpool & Wolverine, directed by Shawn Levy and starring Ryan Reynolds, Hugh Jackman, Morena Baccarin, Brianna Hildebrand, and Jennifer Garner. |
| 2024 | Maximum Effort is set to produce 'Neon Dimension' in partnership with Fubo Studios for FuboTV |
| 2024 | Maximum Effort produces two significant films: IF for Paramount Pictures and Deadpool & Wolverine for Marvel Studios and Walt Disney Studios Motion Pictures. |
| 2024 |
Digital marketing
Projected global mobile device count expected to grow to almost 18 billion devices, highlighting the expanding reach of digital marketing platforms.
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| 2024 |
Google Ads
Google Ads introduced AI-powered tools, including the 'Ads Power Pair' of Search and Performance Max, designed to improve campaign efficiency using first-party data, machine learning, and automated asset creation.
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| 2024 |
UBlock Origin
A fork of uBlock Origin for Pale Moon became the recommended ad-blocking extension for Pale Moon and its derivatives.
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| 2024 | HubSpot was listed among the top marketing & digital advertising software products by G2. |
| December 2024 | Huge was acquired by private equity firm AEA Investors. |
| December 2024 |
Ghostery
Announcement made that the Ghostery Private Browser (formerly Dawn) will be discontinued.
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| December 2024 | YouTuber MegaLag released a video alleging Honey browser extension manipulates affiliate marketing links through a practice resembling cookie stuffing, claiming the extension re-attributes sales and controls discount code presentations. |
| December 2024 | HubSpot acquired Frame AI, a company providing AI and machine learning solutions for converting unstructured data into real-time insights |
| December 29 2024 | A class action lawsuit was filed in United States federal court by three law firms, including one owned by YouTuber LegalEagle, against PayPal over Honey's affiliate marketing practices. Sam Denby of Wendover Productions and Ali Spagnola were named as plaintiffs. |
| October 2024 |
UBlock Origin
Google Chrome officially phases out Manifest V2-based extensions, marking uBlock Origin as deprecated on the Chrome Web Store and initiating remote removal from Chrome installations.
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| October 2024 | Semrush acquired Third Door Media, the publisher of Search Engine Land, a prominent digital marketing publication. |
| September 2024 | Bloomberg News reported that MNTN was planning to go public in 2025, with Morgan Stanley to organize its initial public offering. |
| July 2024 | In partnership with NBCUniversal, Huge developed OLI, a generative AI chat experience for the Paris 2024 Summer Games. |
| July 2024 | Similarweb acquired 42matters to strengthen its app intelligence offering. |
| July 2024 | Reports confirmed Google had abandoned its efforts to acquire HubSpot |
| June 2024 | Launched 'Semrush Enterprise', an AI-driven platform designed to streamline digital marketing for large businesses. |
| May 2024 |
Google Ads
Check My Ads reported that Google Ads is funding OpIndia, an Indian far-right website known for promoting conspiracy theories and Islamophobic rhetoric.
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| May 2024 | Netflix announced its first expansion of advertising partnerships to include The Trade Desk, alongside Magnite and Google DV360. |
| April 2024 | Reuters reported Google was considering acquiring HubSpot, leading to a 5% spike in company shares |
| April 23 2024 |
Microsoft Bing
Microsoft launched Phi-3-mini, a cost-effective AI model designed for simpler tasks.
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| April 18 2024 | Completed initial public offering (IPO) on the New York Stock Exchange under ticker IBTA, marking the largest technology IPO in Colorado history. |
| March 2024 | Similarweb acquired Admetricks to expand its ad intelligence offering. |
| March 2024 | NBCUniversal announced that its broadcast content for the Paris 2024 Summer Olympics would be available through The Trade Desk's programmatic marketing platform. |
| February 2024 |
Microsoft Bing
CNBC reported on Microsoft's previous attempts to sell Bing to Apple, based on a legal filing from Google in its antitrust case.
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| February 17 2024 |
Digital marketing
The Digital Services Act entered into force in Europe, marking a significant milestone in digital marketing regulation and establishing new legal frameworks for online advertising and digital services.
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This contents of the box above is based on material from the Wikipedia articles Huge (digital agency), Google Ads, Digital marketing, Maximum Effort, Google Ad Manager, UBlock Origin, Microsoft Bing, Semrush, Similarweb, Criteo, Ex.co, Ibotta, The Trade Desk, Ad fraud, Ghostery, PayPal Honey & HubSpot, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.