Oriflame

Swedish-Swiss multinational beauty and personal care company

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2023 Achieved 100% renewable electricity sourcing for all warehouses, offices, and production sites.
2023 Oriflame launched 95% biodegradable rinse-off products, setting a target to reach 100% biodegradability by 2025.
2023 Incorporated over 500 tonnes of recycled plastic and glass into product packaging.
2023 Oriflame signed a collaboration contract with Arnest Management LLC, a Russian perfume, cosmetic, and household products manufacturer, which included Arnest acquiring Cetes Cosmetics Russia.
2023 Anna Malmhake succeeded Magnus Brännström as CEO & President after Brännström's 18-year tenure.
August 2022 Marcus Fogel (Senior Director of Global Digital Services) collaborated with PayU CEO Mario Shiliashki to develop a 21-day payment plan for Oriflame's online products.
July 17 2019 Oriflame was delisted from the Nasdaq Stockholm stock exchange.
2017 Oriflame joined the Responsible Mica Initiative, committing to improve ethical sourcing practices and work towards eliminating child labor in the mica supply chain.
2015 Oriflame introduced the NovAge Skincare Line, featuring patented skincare technologies designed to address various skin needs.
2011 Oriflame launched the Ecobeauty Line, becoming the first global cosmetics range to partner with multiple sustainability and ethical sourcing organizations including Fairtrade, Ecocert, the Vegan Society, and FSC.

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