Polaroid Corporation
American film and camera company
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| 2024 | Tim Burton's images taken with the 20x24 Polaroid camera were featured in the London Design Museum exhibition 'The World of Tim Burton'. |
| August 2023 | Polaroid unveiled the Polaroid I-2 camera, a successor to the Impossible I-1. This advanced camera features a unique 3-lens system with a continuous zoom and LiDAR autofocus, and is compatible with i-Type, 600, and SX-70 film types. |
| April 2023 | Polaroid introduced Blue 600 Reclaimed Edition Film, using experimental chemistry with reclaimed factory waste material. |
| June 2022 | Polaroid released Black & Green 600 Duochrome Edition Film with a black frame. |
| 2021 | Ethan Moses built a new 20x24 camera utilizing the RA-4 Reversal Process, though not a traditional Polaroid design. |
| August 2021 | Polaroid unveiled the Polaroid Now+ camera, an upgraded version of the 2020 Polaroid Now model featuring compatibility with 600 and i-Type film, 5 lens filter accessories, and additional mobile app tools like aperture priority and tripod mode. |
| August 2021 | Polaroid launched Color Go Film, compatible only with the Go camera. |
| June 2021 | Polaroid launched the CandyPlay 3D pen, an innovative device that enables users to create edible 3D creations by using a hard candy cartridge instead of traditional plastic filament. |
| April 2021 | Polaroid announced the Polaroid Go camera and Polaroid Go film, introducing a 'mini' version of their 'Now' series. The compact camera measures 5.9 x 3.3 x 2.4 inches with shutter speeds of 1/30 to 1/125 and a f/12 & f/52 34mm lens. The accompanying film is small, measuring 2.6 x 2.1 inches and rated at 640 ISO. |
| 2020 | The documentary 'An Impossible Project' was released, chronicling Florian 'Doc' Kaps and The Impossible Project from 2014 through the rebranding to Polaroid Originals, including interviews with key figures in the company's history. |
| August 2020 | Launched the Hi•Print, a Bluetooth portable digital printer that creates 2.1 x 3.4 inch adhesive-backed prints using dye-sublimation technology, controlled via a mobile app. |
| August 2020 | Polaroid released Black & Yellow 600 Duochrome Edition Film with a black frame. |
| March 2020 | Polaroid Originals rebranded as simply Polaroid, with the Polaroid Now becoming the first instant film camera in years to bear the Polaroid branding. |
| 2019 | 20×24 Studio announced they would continue operations through 2019. |
| October 2019 | Polaroid discontinued the wide-format Spectra film due to technical issues and motor jams. |
| March 2019 | Polaroid.com was updated to list instant cameras and supplies from Polaroid Originals, alongside other product lines including digital cameras, sunglasses, and the Cube action camera. |
| September 2018 | Polaroid Originals introduced the OneStep+ instant film camera, featuring Bluetooth wireless technology that enables six advanced features including remote trigger, double exposure, light painting, self-timer, manual mode, and noise trigger. |
| 2017 | The documentary 'Instant Dreams' was released, depicting the complexity of developing new generations of instant film prototypes and featuring footage from Polaroid Originals' photo labs and production facilities in the Netherlands and Germany. |
| 2017 | Polaroid was acquired by Smołokowski, who began collaborating with and rebranding the 'Impossible' brand to revive the Polaroid legacy. |
| 2017 | The Impossible Project rebranded as Polaroid Originals, joined the Polaroid Corporation, and began selling SX-70 compatible films with different chemical characteristics. |
| September 2017 | Polaroid introduced Color and Black & White i-Type Films without battery, compatible with Type-600 cameras. |
| September 2017 | After rebranding to Polaroid Originals, the company releases the OneStep 2 camera, modeled after the original OneStep with new features. |
| February 2017 | Polaroid released the Polaroid Play 3D pen, designed to compete with the 3Doodler brand, allowing users to create three-dimensional objects using PLA plastic filament. |
| 2016 | 20×24 Studio announced they would discontinue support at the end of 2017. |
| April 2016 | Impossible releases the Impossible I-1 camera, the first to use I-type Film and backwards compatible with 600 Film. |
| 2015 | Photographer Elsa Dorfman retired, with only half of the remaining film stock left at that time. |
| 2015 | Released the Instant Lab Universal, an updated version of the Instant Lab designed to work with a wider range of smartphones, including iPhone 6 and various Android devices. |
| April 2015 | Polaroid launched Black and White SX-70 Film with a white frame. |
| 2014 | Polaroid announced the Instant Lab Universal at Photokina, introducing a new generation of the device with a 'universal cradle' to accommodate different smartphone screen sizes. |
| 2014 | Wideblue was hired to design the Impossible Project mass market instant camera, continuing their legacy of product development in the photography technology sector. |
| December 2014 | Oskar Smołokowski becomes the new CEO, and Creed O'Hanlon becomes the executive chairman of Impossible's management board. |
| September 2014 | Polaroid launched the 'Polaroid Cube', a $99 action camera targeted at casual users as a more affordable alternative to the GoPro Hero camera. |
| October 2013 | Polaroid released Color SX-70 Film with a white frame. |
| October 2013 | Polaroid introduced the first generation of the Instant Lab, a device that converts digital smartphone images to analog instant film. The initial version supported iPhone 4, 4s, 5, 5c, and 5s, as well as the iPod Touch, and was developed after a successful Kickstarter crowdfunding campaign. |
| July 2013 | Florian Kaps announces his retirement from the project, and Creed O'Hanlon takes over as CEO. |
| August 2012 | Polaroid released PX 70 Color Shade V4B Test Film, introducing an opacifier for SX-70 cameras. |
| April 28 2012 | Documentary 'Time Zero: The Last Year of Polaroid Film', directed by Grant Hamilton, is released in the U.S., covering the rise, fall, and revival of Polaroid's instant film technology. |
| January 2012 | The company announces a collaboration with Polaroid to launch The Polaroid Classic range, a collection of collectible products from different periods of Polaroid's history. |
| January 2012 | Polaroid announced the SC1630 smart camera, powered by Google Android, featuring a 16 MP HD camera, apps from Google Play, email and web browsing capabilities, 3X optical zoom, Wi-Fi, touch screen, geotagging, and 32 GB micro SD storage. |
| 2011 | Polaroid released the GL10 Instant Mobile Printer, designed in collaboration with Lady Gaga, which allows direct printing from mobile phones or digital cameras. This was the first product in the new Polaroid Grey Label line, producing 3 by 4 inch prints. |
| 2011 | Improved color films released for Polaroid 600, SX-70, and Spectra Cameras. |
| 2010 | 20×24 Studio announced they had restarted production of the camera's processing chemicals. |
| 2010 | The Impossible Project begins mass production and sales of new instant film products, generating $270,000 in profit on $4 million in revenue and selling over 500,000 units. |
| 2010 | Color films initially released for SX-70 type cameras. |
| 2010 | Impossible Project releases color films for SX-70 type cameras. |
| July 2010 | Polaroid introduced PX 70 Color Shade First Flush, an experimental color film system for SX-70 cameras. |
| June 30 2010 | A portrait of Lady Gaga was shot with the 20x24 Polaroid camera at the Massachusetts Institute of Technology, celebrating her new role as creative director of Polaroid. |
| March 22 2010 | Impossible Project announces release of two monochromatic films: PX100 and PX600, compatible with SX-70 and 600 type cameras. |
| February 2010 | Polaroid released PX 100 Silver Shade First Flush, a black and white instant film for SX-70 cameras, initially supplied to artists before general release. |
| January 5 2010 | Polaroid appointed Lady Gaga as 'Creative Director' and the 'new face' of the company. |
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This contents of the box above is based on material from the Wikipedia articles Polaroid SX-70, Polaroid 20×24 camera, Polaroid B.V. & Polaroid Corporation, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.