Puma
German clothing and consumer goods manufacturer
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| 2024 | Puma appointed Milind Soman as its running ambassador. Sekou became the brand's ambassador. In June, Rosé became Puma's brand ambassador. Puma also became the official Formula 1 trackside vendor and personnel supplier, and an official partner of F1 Academy. |
| 2024 | Puma became the official Formula 1 trackside vendor and personnel supplier, and an official partner of F1 Academy. |
| 2024 | Milind Soman was appointed as Puma's running ambassador. |
| 2024 | Puma will end its sponsorship of the Israel national football team. |
| June 2024 | Rosé became Puma's brand ambassador. |
| January 2024 | Categorized as the 'most sustainable brand' in the fashion Energy Report by Utility Bidder, receiving high marks for sustainability, transparency, and low CO2 website emissions. |
| 2023 | Puma announced it would stop using kangaroo leather in its products, including redesigning the KING football boot with uppers containing at least 20% recycled material. |
| 2023 | Puma continues strong financial performance with revenue of €8,601 million and net income of €304.9 million, employing 18,681 people worldwide. |
| December 2023 | Research revealed that Puma is supplied by Gain Lucky, an intermediary linked to Anhui Huamao, a textile manufacturer with a history of using forced Uyghur labor. |
| April 2023 | Launched 'Voices of a Re:Generation' sustainability initiative, involving young activists aged 12-30 from Europe and the U.S. to develop the brand's sustainable journey through activism and partnerships. |
| 2022 | Puma stops equipping Red Bull Racing in Formula 1. |
| 2022 | Researchers from Nordhausen University of Applied Sciences identified cotton from Xinjiang in Puma shirts. |
| 2022 | Puma achieves record annual revenue of €8,465 million and net income of €353 million, with 18,071 employees globally. |
| November 2022 | Arne Freundt was appointed as the new CEO of Puma. |
| 2021 | Puma completed its carbon emissions reduction, achieving an 88% reduction worldwide compared to 2017 levels. |
| 2021 | Puma experiences significant financial growth, with revenues jumping to €6,805 million and net income rising to €310 million. |
| December 2021 | Puma launched High Court, its first women's basketball line, designed by creative director June Ambrose. |
| 2020 | Despite the global pandemic, Puma maintains its financial operations, with revenues of €5,234 million and a net income of €79 million. |
| 2020 | The Australian Strategic Policy Institute accused Puma of being connected to forced Uyghur labor in Xinjiang. |
| 2020 | Puma partnered with NBA athlete LaMelo Ball to create a line spanning sports, culture, music, and fashion. |
| 2019 | Puma's partnership with Arsenal Football Club ends. |
| 2019 | Big Sean became Puma's brand ambassador. |
| 2018 | Puma announced its return to basketball after a 20-year break, with Jay-Z appointed as the division's creative director. |
| 2018 | Puma made its return to netball by sponsoring the Melbourne Vixens after a 28-year absence. |
| 2018 | Puma launched a partnership with Selena Gomez called 'Phenom Lux'. |
| 2018 | The Boycott, Divestment and Sanctions (BDS) movement initiated a campaign calling for a boycott of Puma over its sponsorship of the Israel Football Association. |
| 2017 | Beginning of Puma's significant carbon emissions reduction efforts, ultimately reducing worldwide carbon emissions by 88% by 2021 through purchasing renewable energy and renewable energy certificates. |
| March 2017 | 150 workers assembling Puma products in Cambodia fainted due to thick smoke. |
| 2016 | Puma won an 'Innovation Award' in Supply Chain Finance for implementing a supply chain finance scheme that links suppliers' sustainability performance to their financing costs. |
| 2016 | Puma partnered with The Weeknd as a creative collaborator. |
| 2014 | Puma and Arsenal Football Club enter a 5-year merchandising partnership, marking the biggest deal in their joint history. |
| 2014 | Almost 120 workers fainted in two Cambodian clothing factories producing sportswear for Puma and Adidas, due to high temperatures. |
| December 2014 | Rihanna was named creative director of Puma's womenswear line. |
| 2013 | Puma reports annual revenue of €2,985 million and net income of €5 million, with 10,750 employees worldwide. |
| July 1 2013 | Former football professional Bjørn Gulden became the company's CEO, succeeding Jochen Zeitz. |
| 2012 | Puma becomes the supplier for German football club Borussia Dortmund. |
| November 2012 | A joint report revealed that 30 workers fainted while producing clothing for Puma in China, caused by excessive heat and alleged forced overtime. |
| February 2012 | A woman working for one of Puma's suppliers in Cambodia was shot during a protest over factory working conditions. |
| 2011 | Puma took over Dobotex, a bodywear and socks company, further diversifying its product range. |
| July 2011 | Puma converted from a German public limited company (AG) to a Societas Europaea (SE), changing its name from Puma AG Rudolf Dassler Sport to Puma SE. |
| May 2011 | The Guardian recognized Puma as the world's first major company to put a value on its environmental impact, committing to manufacture half its international collections according to internal sustainability standards within four years. |
| 2010 | Puma acquired Cobra Golf, expanding its business portfolio into the golf equipment market. |
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