Reebok
Footwear and clothing company
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| January 2025 | Chilean club Unión Española announced a new sponsorship deal with Reebok, becoming one of the company's football team uniform providers. |
| 2024 | Reebok announced they would be the kit sponsor for Leigh Leopards Rugby League team in the UK Betfred Super League for the 2025 season. |
| May 30 2023 | Reebok's business in Russia was transferred to Turkish company FLO Retailing and rebranded as 'SneakerBox', with merchandise now available on their website in Russia. |
| November 2022 | Reebok announced its return to the football stage by signing a new uniform and sponsorship deal with Brazilian club Botafogo. |
| September 29 2022 | Reebok announced a partnership with the National Basketball League (NBL) as the official footwear partner for the 2022-23 season. |
| March 21 2022 | Reebok suspended all branded stores and e-commerce operations in Russia in response to Russia's invasion of Ukraine. |
| March 1 2022 | The acquisition of Reebok by Authentic Brands Group was officially finalized. |
| August 12 2021 | Authentic Brands Group was announced as the buyer of Reebok from Adidas for at least $2.5 billion. |
| July 2021 | Adidas shortlisted potential buyers for Reebok, including Wolverine World Wide, Authentic Brands Group, and several private equity firms, with an August 2021 deadline for finalizing the sale. |
| February 2021 | Adidas announced plans to divest Reebok after analyzing business options, expecting an impact on operating profit from selling or spinning off the brand. |
| December 4 2020 | Shakira wore white high-tops in her '80s-inspired workout outfit in the 'Girl Like Me' music video. |
| November 2019 | Reebok announces the restoration of its 1992 vector logo and original 'Reebok' script, responding to consumer nostalgia while continuing to use the delta logo on some fitness lines. |
| November 22 2019 | Denise Austin reflected on her role as the first spokesperson for the Freestyle in a Facebook post, expressing her love for that period in her career. |
| February 2019 | Reebok's Russian Instagram marketing campaign '#BeMoreHuman' featured a controversial slogan that led to significant backlash, resulting in the slogan's removal and the resignation of the Russian marketing director. |
| 2018 | Netflix original series GLOW partnered with Reebok Classics to create two new Freestyle Hi designs for the show, with costume designer Beth Morgan working directly with Reebok to develop period-authentic shoes that could also be sold to fans. |
| July 2018 | Announced Chris Fox from Syracuse University as the lead coach for the Reebok Boston Track Club. |
| 2017 | UFC announced the launch of the Fight Night Collection, featuring an upgraded version of Reebok-branded apparel. |
| 2017 | Reebok's last uniform rights contract with the NHL ends, marking the company's full transition to a fitness-oriented brand. |
| 2017 | Adidas sold CCM to Canadian private equity firm Birch Hill Equity Partners. |
| 2016 | Reebok announced it would move its global headquarters from Canton to Boston, with plans to lay off approximately 300 employees during the move. |
| 2015 | Reebok moved most of its hockey equipment lines to CCM. |
| July 2015 | Commenced the UFC partnership, providing official apparel and gear. |
| 2014 | Iggy Azalea wore white Freestyle high-tops and had back-up singers in black high-tops while performing at the American Music Awards. |
| 2014 | Reebok collaborated with Takahiro Miyashita and the Sand.W.Man project to create a Reebok Freestyle high-top and Reebok Ex-o-Fit in a monochromatic, sandy style. |
| 2014 | Reebok debuted the Z-Series foam on the ZQuick TR, featuring a combination of dense midsole and outsole foam, and introduced a new delta logo. |
| December 2 2014 | Announced a six-year deal with Ultimate Fighting Championship (UFC). |
| April 2014 | Bolton Wanderers announced the Reebok Stadium would be rebranded as Macron Stadium under a new four-year sponsorship deal. |
| July 2013 | Reebok announces a partnership with Les Mills International and begins phasing out its vector logo in favor of the red delta sign, symbolizing mental, physical, and social transformation. |
| June 7 2013 | Perrie Edwards wore white high-top Reebok Freestyles while performing with Little Mix on Good Morning America. |
| 2012 | Alicia Keys collaborated with Reebok on a collection of shoes, including high-top Freestyles and Freestyle Double Bubble, along with Classic Nylon Slim and Princess sneakers. |
| September 2012 | Subhinder Singh Prem and Vishnu Bhagat were detained, though later granted bail by the high court. |
| June 2012 | Mahendra Singh Dhoni was named the world's thirty-first highest-paid sportsperson by Forbes, with over 20 brand endorsements valued at US$23 million. |
| May 2012 | Reebok India filed a criminal complaint against former managers Subhinder Singh Prem and Vishnu Bhagat, accusing them of financial fraud. |
| 2011 | Reebok's kit provider status for Chivas de Guadalajara ended when the team was taken over by parent company Adidas. |
| 2011 | Reebok ends sponsorship of Mohun Bagan AC football club |
| 2011 | Reebok launched the Reebok Nano, the first official CrossFit shoe, and began partnering with Les Mills and CrossFit for fitness apparel and workouts. |
| 2011 | Reebok debuts the CrossFit delta symbol on its fitness apparel line. |
| 2010 | Reebok's Australian A-League jersey design and supply agreement concluded at the end of the 2010-11 season. |
| 2010 | Reebok released the Reebok Zig, an athletic footwear technology featuring zigzag foam soles designed to push athletes forward. |
| 2010 | Reebok announces a partnership with CrossFit, including sponsoring the CrossFit Games, opening CrossFit studios, and planning a co-branded footwear and apparel line for Fall 2011. |
This contents of the box above is based on material from the Wikipedia articles Reebok Freestyle & Reebok, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.