Sage Group
British multinational enterprise accounting software company
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| 2025 | Sage will be the named sponsor of a new Newcastle Gateshead Quayside arena and conference centre, 'The Sage'. |
| February 2024 | Sage announced the release of Sage Copilot, a generative AI-powered assistant. |
| 2023 | Sage became a sponsor of the Rugby World Cup and the Six Nations Championship, and an official partner of Major League Baseball. |
| 2022 | Sage launched Sage Earth, a carbon accounting product. |
| 2021 | Sage's Newcastle headquarters relocated to Cobalt Park. |
| 2020 | Sage divested its Brazilian operations to local business president Jorge Carneiro. |
| 2019 | Sage sponsored the Reading Half Marathon and the Blaydon Race. |
| November 2 2018 | Steve Hare, previously the chief financial officer, was appointed CEO of Sage Group. |
| August 31 2018 | Stephen Kelly stepped down as director and CEO of Sage Group. |
| 2017 | Sage partnered with Bristol City F.C. as a minor sponsor for the 2017-18 season, providing Sage X3 software. |
| July 2017 | Sage purchased Intacct for $850 million. |
| March 2017 | Sage Group acquired Compass, an analytics and benchmarking platform, and Fairsail, a cloud-based Human Capital Management platform. |
| 2016 | Sage began a multi-year partnership as a sponsor of the Invictus Games. |
| 2016 | Sage introduced their first AI offering, a chatbot named Pegg. |
| 2014 | Sage logos remained on the Marussia F1 team's car. |
| November 2014 | Stephen Kelly, former UK government chief operating officer, became group CEO following Guy Berruyer's retirement. |
| September 2014 | Sage acquired PayChoice for $157 million. |
| 2013 | Sage logos continued to be displayed on the Marussia F1 team's car. |
| February 15 2013 | Sage announced Accel-KKR's intention to buy Sage Nonprofit Solutions, the company's division for nonprofit and governmental software. |
| 2012 | Sage became an official supplier for the Marussia F1 team, with Sage logos placed on the car for the Formula One season. |
| May 2011 | Sage was the football shirt sponsor for Whitley Bay F.C.'s FA Vase winning match. |
| December 1 2010 | Paul Walker officially left the company after his long-standing tenure as CEO. |
| October 1 2010 | Guy Berruyer became CEO of Sage Group, previously leading Sage's Mainland Europe & Asia operations. |
| April 19 2010 | Sage CEO Paul Walker indicated his intention to step down after 16 years, sparking speculation about potential mergers and acquisitions. |
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