Salesforce
American software company
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| September 2024 | Salesforce further expanded its Generative AI Fund for startups to $1 billion. |
| September 2024 | Dina Zelikson, a former Senior Director at Salesforce, filed a lawsuit in San Francisco Superior Court alleging wrongful termination, discrimination, and retaliation during her medical leave. |
| September 2024 | The US Court of Appeals for the Ninth Circuit denied a request to reverse the dismissal of the sex-trafficking lawsuit against Salesforce. |
| September 2024 | Salesforce acquired data management firm Own for $1.9 billion, giving Own's approximately 1000 employees a deadline of January 31, 2025 in their positions. The company also acquired PredictSpring and Tenyx. |
| September 2024 | Salesforce deployed Agentforce, a successor to Salesforce Einstein, which is an agentic AI platform allowing users to create autonomous agents for customer service, marketing campaigns, and sales coaching. |
| September 2024 | Salesforce launched Salesforce Foundations, a suite of features bundling connected functionality across Sales Cloud and Service Cloud products. |
| July 2024 | Salesforce released the Einstein Service Agent, an AI agent capable of performing customer service actions such as enabling product returns or refunds. |
| March 2024 | The sex-trafficking lawsuit was dismissed without prejudice. |
| March 2024 | Salesforce launched Einstein Copilot: Health Actions, a conversation assistant based on its Einstein AI platform that helps with making appointments, referrals, and gathering patient information. |
| January 2024 | Salesforce announced a layoff of 700 employees (about 1% of global staff). |
| December 2023 | Salesforce announced it would acquire Spiff, an automated commission management platform. |
| September 2023 | Salesforce acquired Airkit.ai, a creator of AI-powered customer service applications and experiences. |
| June 2023 | Salesforce increased the size of its Generative AI Fund for startups from $250 million to $500 million. |
| March 2023 | Wall Street Journal reported that actor Matthew McConaughey was being paid $10 million yearly as a creative advisor and TV pitchman for Salesforce. |
| March 2023 | Salesforce announced the integration of ChatGPT in Slack, making it available to organizations, and launched Einstein GPT, a generative AI service. |
| January 2023 | Salesforce announced a layoff of approximately 8,000 positions (10% of workforce). |
| 2022 | Salesforce reported annual revenue of US$26.49 billion, representing a 25% year-over-year increase, and ranked 126 on the Fortune 500 list. |
| November 2022 | Bret Taylor announced his departure as co-CEO and vice chair, to be effective end of January 2023. |
| August 2022 | Salesforce surpassed SAP to become the world's largest enterprise software vendor. |
| May 2022 | Salesforce announced the acquisition of Slack-bot maker Troops.ai, expected to close in 2023. |
| April 2022 | Salesforce changed its legal name from 'Salesforce.com, Inc.' to 'Salesforce, Inc.' |
| 2021 | Salesforce announced its investments had generated $2.17 Billion in annual gains. |
| 2021 | Cynthia Perry, a design research senior manager, resigned from Salesforce, alleging workplace discrimination and publicly sharing her resignation letter on LinkedIn. |
| September 10 2021 | Marc Benioff tweeted that Salesforce is prepared to help employees move out of Texas in response to the state's abortion legislation. |
| July 2021 | Discrimination lawsuit filed by former employee against Salesforce Japan in Tokyo district court, alleging workplace discrimination, hate speech, and microaggressions related to her disabilities. |
| July 2021 | Salesforce completed the acquisition of Slack. |
| March 2021 | A judge granted partial dismissal of the sex-trafficking lawsuit, eliminating charges of negligence and conspiracy while allowing the sex trafficking charges to proceed. |
| 2020 | Former employee's employment with Salesforce Japan ends after experiencing alleged workplace discrimination. |
| December 2020 | Salesforce announced the acquisition of Slack for $27.7 billion. |
| August 2020 | S&P Dow Jones Indices announced Salesforce would replace ExxonMobil in the Dow Jones Industrial Average. |
| 2019 | Salesforce acquired Tableau (an analytics software company) for $15.7 billion, ClickSoftware for $1.35 billion, Acumen Solutions (a consulting firm) for $570 million, and Vlocity (a CRM firm) for $1.33 billion. |
| December 2019 | The Institute on Taxation and Economic Policy published a report analyzing Salesforce's tax practices, highlighting their zero federal tax rate for the 2018 fiscal year. |
| March 2019 | Salesforce was sued by 50 anonymous women who claimed the company helped facilitate sex trafficking through technology used on Backpage.com, alleging the company profited from and supported platforms enabling sex trafficking. |
| 2018 | Former employee with Autism Spectrum Disorder and ADHD begins working in Salesforce Japan's web marketing team. |
| 2018 | Salesforce was identified as one of 91 companies paying an effective federal tax rate of 0% or less in 2018, following the Tax Cuts and Jobs Act of 2017. |
| 2018 | Salesforce acquired MuleSoft (a cloud service company) for $6.5 billion, Rebel (an email services provider), and Datorama (an AI marketing platform). |
| December 2018 | Salesforce Ventures launched the Japan Trailblazer Fund, focusing on investments in Japanese startups. |
| August 2018 | Salesforce Ventures reported over $1 billion in investments across 275 companies, including notable investments in CloudCraze, Figure Eight, Forter, and FinancialForce. |
| March 2018 | Desk.com was consolidated with other services into Service Cloud Essentials. |
| 2017 | Salesforce acquired Sequence, a user experience design agency. |
| 2016 | Salesforce acquired Demandware (a cloud-based e-commerce services provider) for $2.8 billion and Quip (a word processing app) for $750 million. |
| 2016 | Salesforce launched Einstein, its first artificial intelligence product, at the Dreamforce conference. The product was developed from technologies underlying the Salesforce platform. |
| 2015 | Salesforce acquired multiple companies including Toopher (a mobile authentication company), Tempo (an AI calendar app), MinHash (an AI platform), and SteelBrick (a software company) for $360 million. |
| 2014 | Salesforce acquired RelateIQ, a data company, for $390 million. |
| 2014 | Do.com was discontinued by Salesforce. |
| October 2014 | Salesforce announced the development of its Customer Success Platform. |
| September 2014 | Salesforce Ventures established the Salesforce1 Fund, targeting start-ups developing mobile applications. |
| 2013 | Salesforce acquired ExactTarget, an email marketer, for $2.5 billion. |
| 2012 | Salesforce acquired Buddy Media (a social media marketer) for $689 million and GoInstant (a browser collaboration startup) for $70 million. |
| 2011 | Salesforce acquired Dimdim (a web conferencing platform) for $31 million, Radian6 (a social media tracking company) for $340 million, and Rypple (a performance management software company), which became Work.com in 2012. |
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