Set-top box

Electronic device to convert a signal to an output for a television

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2024 CSpace (Government of Kerala) and Waves launched as new OTT platforms
2024 Media reports highlight ongoing issues with OTT content regulation and platforms showing inappropriate content.
2023 News Broadcasters & Digital Association (NBDA) submitted concerns to the information and broadcasting ministry regarding the Draft Broadcasting Services (Regulation) Bill, warning of potential 'chilling effect' on freedom of speech and expression.
2023 Internet and Mobile Association of India (IAMAI) pledged self-regulation for OTT platforms, highlighting ongoing challenges for content creators and producers in India.
2023 Ultra Jhakaas Marathi content platform launched. Voot merged with JioCinema
November 10 2023 MIB India introduced the 'Broadcasting Service Regulation Bill' with a Programme Code and Content Evaluation Committee (CEC) for OTT platforms. Public consultation ongoing until January 15, 2024.
August 22 2023 Indian government assured it will introduce rules to regulate vulgar and obscene content on social media and OTT platforms.
July 18 2023 Anurag Thakur held a meeting with OTT stakeholders, emphasizing that content demeaning Indian culture will not be tolerated.
June 27 2023 The Digital Public Content Governance Committee (DPCGC) took punitive action against Ullu OTT platform, demanding the removal of all explicit shows and adult scenes within 15 days.
June 20 2023 Government mandated that Netflix, Disney+ Hotstar, and other streaming services must have their content independently reviewed for obscenity and violence before online publication.
May 16 2023 Parliamentary panel instructed Netflix and Amazon Prime Video not to show obscene content.
April 26 2023 Ministry of Information and Broadcasting (MIB) warned of strict action against OTT platforms showing nudity and obscenity.
April 15 2023 I&B Secretary Apurva Chandra criticized the soft-touch regulations, claiming they led to the creation of undesirable and vulgar content.
March 2023 Delhi High Court stated that framing rules and regulations to regulate content on social media and OTT platforms requires urgent attention.
March 19 2023 I&B Minister Anurag Thakur stated that self-regulation does not mean OTT platforms can show obscenity and nudity.
2021 Chaupal and Planet Marathi OTT platforms launched. Viu stopped its services in India
2021 Planet Marathi became the first OTT platform dedicated to Marathi content in India, with Bollywood actress Madhuri Dixit helping to launch the platform.
2021 IT Rules 2021 were implemented, establishing regulations for OTT platforms, specifically prohibiting content that is illegal or prohibited by law.
December 2021 Sony and ZEE announced their merger and plans to combine their OTT (Over-the-Top) media platforms, though the merger was subsequently called off.
February 25 2021 Indian government introduced self-regulation rules for OTT platforms to stop obscene content and abusive language.
2020 AMC+ OTT media service launched by AMC Networks, offering English-language content.
2020 Lionsgate Play and Aha launched. Hooq dissolved its services in India
2020 Rakuten Viki saw its biggest jump in web traffic from India during the COVID-19 lockdown, leading to ad localization on the platform.
February 2020 Aha OTT platform was launched, broadcasting exclusively Telugu content.
2019 Hotstar began investing in generating original content, launching the 'Hotstar Specials' series and expanding its original programming strategy.
2019 Eros Now awarded 'Best OTT Platform of the Year 2019' at the British Asian Media Awards. Apple TV+ and ManoramaMAX also launched
2019 Eros Now was named the Best OTT Platform of the Year at the British Asian Media Awards.
2018 Beginning of a period where OTT platforms in India started emerging with controversial content, including web series with explicit material.
2018 Hotstar released its India Watch Report, revealing that 96% of watch time comes from videos longer than 20 minutes, and one-third of subscribers watch television shows.
2018 Netflix announced plans to invest ₹600 crore in producing Indian original programming.
2018 ZEE5 and Ullu App launched their streaming platforms
2018 Netflix purchased office space in the Bandra–Kurla Complex (BKC) in Mumbai to establish its head office in India.
July 2018 According to Morgan Stanley Research, Netflix had approximately 20 million viewers with an average watch time of over 120 minutes in India.
February 2018 Amazon India launched Amazon Prime Music.
2017 ALTBalaji and Sun NXT started their OTT platform services
June 2017 Sun NXT was launched as a video on demand service by Sun TV Network, initially streaming in Tamil and six other languages with over 4,000 Tamil movies and 200 Tamil shows.
April 2017 Netflix registered as a Limited Liability Partnership (LLP) in India and began commissioning local content.
2016 Amazon Prime Video was launched in India, offering 2,300 titles including 2,000 movies and about 400 shows, with plans to invest ₹20 billion in original content.
2016 Amazon Prime Video, JioTV, JioCinema, and Hayu launched their OTT services in India
2016 Global OTT companies Netflix and Amazon Prime Video entered the Indian market, causing local rivals to innovate in regional and hyper-regional content.
January 2016 Netflix entered the Indian market, establishing its streaming service in the country.
2015 Hotstar (now JioHotstar) gained importance by winning IPL livestream rights.
2015 Multiple OTT platforms launched, including Arre, Eros Now, Hooq, Hungama Play, Netflix, TVFPlay, and Viu
2014 nexGTV continued live-streaming Indian Premier League matches on smartphones.
2013 SonyLIV started its OTT platform services
2013 DittoTV (Zee) and Sony Liv were launched in the Indian market, marking a significant momentum for OTT platforms.
2013 nexGTV became the first app to live-stream Indian Premier League matches on smartphones.
2011 Acorn TV launched by RLJ Entertainment, Inc. as an English-language OTT media service.
2010 Viki began operations in India as a web and mobile streaming platform

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This contents of the box above is based on material from the Wikipedia article Over-the-top media services in India, which is released under the Creative Commons Attribution-ShareAlike 4.0 International License.

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