Skechers
American multinational footwear and apparel company
Follow Skechers on Notably News to receive short updates to your email — rarely!
| 2024 | Skechers donated $20,000 to Austin High School men and women's soccer teams through their Bobs charity program. |
| 2024 | Replaced Nivia Sports as the kit sponsor for Mohun Bagan Super Giant, one of India's oldest and most successful football teams. |
| September 2024 | Skechers opened a store in Ürümqi, Xinjiang, amid criticism from the Worker Rights Consortium. |
| 2023 | Entered soccer and basketball markets, introducing technical shoes promoted by England national football team player Harry Kane and NBA players Julius Randle, Terance Mann, and Joel Embiid. |
| 2023 | Skechers made its debut on the Fortune 500 list. |
| December 2023 | A Sheffield Hallam University report found connections to forced Uyghur labor, though Skechers claims to have found no evidence of such. |
| 2022 | Expanded into pickleball by signing top players and sponsoring the first nationally televised pickleball tournament in the United States. |
| 2021 | Became a partner of W Racing Team (WRT) in sports car racing, which included collaboration with former MotoGP champion Valentino Rossi. |
| 2021 | French prosecutors launched an investigation into potential concealment or profiting from forced Uyghur labor. |
| 2019 | Nike filed a patent infringement lawsuit against Skechers, claiming design infringement of VaporMax and Air Max 270 sneakers. |
| March 1 2019 | Launched the 'Just Blew It' print and digital comparative advertising campaign, directly challenging Nike by highlighting the Zion Williamson shoe failure incident. |
| January 2019 | Skechers began an expansion of its corporate headquarters to double its office, design, and showroom space in the South Bay. |
| 2012 | Skechers agreed to settle a $40 million class action lawsuit over misleading Shape-Ups rocker bottom shoe advertisements. |
| 2011 | Skechers launched its performance sportswear line for athletes and signed Meb Keflezighi as a spokesman. |
| 2010 | Skechers launched its Skechers Foundation to support charitable initiatives and community engagement. |
| 2010 | Skechers began regular advertising during the Super Bowl, establishing a significant marketing presence in national television. |
This contents of the box above is based on material from the Wikipedia article Skechers, which is released under the Creative Commons Attribution-ShareAlike 4.0 International License.