Snap Inc.
American technology company
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| September 12 2024 | Appointed Jim Lanzone, former Yahoo CEO, to its board of directors. |
| June 2024 | Snap paid $15 million to settle a California Civil Rights Department lawsuit alleging workplace discrimination against female employees, including allegations of pay and promotion inequities, sexual harassment, and retaliation against women who complained. |
| February 2024 | Stock fell 30% after earnings with disappointing profit guidance, with market capitalization dropping to $18 billion, below its 2017 IPO level. |
| February 5 2024 | Announced another workforce reduction of 10%, approximately 500 employees, to 'promote in-person collaboration'. |
| August 2022 | The company discontinued future development of the Pixy drone, though continuing to sell existing iterations. |
| August 2022 | Announced layoffs of 20% of its 6,400-person workforce, primarily impacting the hardware division and developer products. |
| April 28 2022 | Snap Inc. announced the launch of Pixy, a mini drone designed to complement its product ecosystem. |
| February 22 2021 | Snap's market capitalization reached $100 billion for the first time. |
| December 2020 | Google Cloud announced a memorandum of understanding (MoU) with Saudi Aramco to potentially establish cloud services in Saudi Arabia, which would involve storing Snapchat user data. The decision was challenged by Access Now and CIPPIC due to concerns about human rights and data security. |
| 2018 | Snap, Inc. stock fell more than 15% in after-hours trading following an earnings report that highlighted slow user growth and the impact of the app redesign. |
| 2018 | Snapchat underwent a controversial app redesign that sparked significant user backlash, with approximately 1.2 million users petitioning Snap, Inc. to revert the changes. |
| October 26 2018 | Launched Snap Camera, a desktop application for macOS and Windows that allows users to use Snapchat filters on PC webcams during video chats and live streaming. |
| May 2018 | Spectacles V2 expanded to 13 additional European countries. |
| April 2018 | Snap developed and launched Spectacles V2 in the United States, Canada, United Kingdom, and France. |
| January 2018 | The app redesign was implemented in early 2018, leading to decreased user satisfaction and minimal growth in Daily Active Users (DAU). |
| May 2017 | Snap reported its first earnings, revealing a $2.2 billion quarterly loss, causing the stock to fall more than 20%. |
| May 2017 | Acquired the location sharing app Zenly in a cash and stock deal. |
| March 2 2017 | Snap Inc.'s stock started trading under the symbol SNAP on the New York Stock Exchange. |
| March 1 2017 | Snap Inc. valued itself at nearly $24 billion with its IPO pricing. |
| February 20 2017 | Snap Spectacles became available for purchase online, marking the company's entry into wearable camera technology. The first version (V1) sold 220,000 pairs. |
| January 29 2017 | Reported that Snap Inc. IPO would take place on the New York Stock Exchange, estimated to value the company at $20-25 billion. |
| November 2016 | Filed documents for an initial public offering (IPO) with an estimated market value of $25–35 billion. |
| September 2016 | Officially renamed the company to Snap Inc. and unveiled Spectacles smartglasses. |
| September 2015 | Snapchat launched its Augmented Reality (AR) ad lens, providing advertisers with an innovative way to attract target audiences and allowing users to modify their visual appearances. |
| September 2015 | Acquired Looksery to develop Lenses for its mobile app, utilizing the company's facial recognition software. |
| May 2015 | Moved to a 47,000 ft² office complex near Venice Beach, signing a 10-year lease and becoming one of the first prominent online platforms in the 'Silicon Beach' area. |
| December 2014 | Acquired Vergence Labs for $15 million and the mobile app Scan for $50 million. |
| May 2014 | Snap acquired AddLive, a software company, to provide technology for creating a new video chat feature. The company also settled FTC charges regarding user data collection and message privacy. |
| December 31 2013 | The application was hacked, resulting in 4.6 million usernames and phone numbers being leaked to the Internet. |
| December 11 2013 | Snapchat confirmed $50 million in Series C funding from Coatue Management. |
| November 15 2013 | Tech writer Om Malik claimed Google offered $4 billion to acquire Snapchat, which was also declined by Spiegel. |
| November 14 2013 | The Wall Street Journal reported that Facebook offered to acquire Snapchat for $3 billion, which Spiegel declined. |
| June 2013 | Snapchat raised $60 million in a Series B funding round led by Institutional Venture Partners, with Michael Lynton of Sony's American division appointed to the board. |
| February 2013 | Snapchat confirmed a $13.5 million Series A funding round led by Benchmark, valuing the company between $60-70 million. |
| September 16 2011 | Evan Spiegel and Bobby Murphy founded the company upon relaunching the photo sharing app Picaboo as Snapchat. |
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