State Administration for Market Regulation

Chinese government agency

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2024 SAMR continues to maintain a more stringent antitrust enforcement approach compared to previous regulatory periods, highlighting its increased regulatory rigor in market oversight.
2024 Provincial agencies in Jiangsu, Zhejiang, and Shanghai have been notably active in antitrust enforcement, reflecting SAMR's increasingly stringent regulatory approach.
June 13 2022 Luo Wen becomes Director, succeeding Zhang Gong
March 2021 Xi Jinping announced China's commitment to strengthen anti-trust enforcement to ensure healthy and sustainable development of the platform economy.
February 2021 The antitrust guidelines issued in November 2020 officially came into effect, implementing stricter review processes for variable interest entity structures and platform acquisitions.
February 2021 SAMR's antitrust guidelines came into effect, introducing new rules such as removing variable interest entity structure exemptions from merger reviews and enabling investigations of emerging platform acquisitions.
February 2021 The antitrust guidelines issued in November 2020 came into full effect, implementing stricter merger review processes for technology platforms.
November 2020 SAMR issued antitrust guidelines specifically addressing platform economy company issues.
August 2 2020 Zhang Gong becomes Director, succeeding Xiao Yaqing
May 17 2019 Xiao Yaqing becomes Director, succeeding Zhang Mao
2018 The State Administration for Market Regulation (SAMR) was created during the Chinese government administration overhaul, merging several previous agencies including the State Intellectual Property Office under the Central Comprehensively Deepening Reforms Commission.
2018 SAMR initiated an investigation into Pinduoduo following extensive domestic media criticism about the company selling counterfeit and shanzhai products.
2018 The State Administration for Market Regulation (SAMR) was established as a ministerial-level agency under the State Council of the People's Republic of China, becoming China's primary antitrust regulator responsible for market supervision and management.
August 2018 Bi Jingquan resigns as Deputy Director and Party branch secretary, taking the blame for some unspecified issue
March 2018 Zhang Mao becomes Director and Deputy Party branch secretary of the State Administration for Market Regulation

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