The Honest Company
Consumer goods company
Follow The Honest Company on Notably News to receive short updates to your email — rarely!
| April 2024 | Jessica Alba stepped down from her role as Chief Creative Officer. |
| 2022 | Honest Beauty launched a four-step daily skincare routine specifically designed for sensitive skin. |
| 2022 | Honest Company partnered with SuperOrdinary to launch products on Tmall Global e-commerce platform in China. |
| 2022 | The company expanded retail partnerships with Walmart, Ulta, and GNC. During the Ulta partnership, Honest released its first acne line. |
| 2021 | Honest Beauty redesigned its brand packaging to use sustainable and recyclable materials, and launched the Daily Defense skincare collection to protect against environmental pollutants. |
| May 5 2021 | The Honest Company began trading on the NASDAQ exchange under ticker symbol HNST, raising $412.8 million through the IPO. |
| April 2021 | The company officially filed for an initial public offering (IPO). |
| 2019 | Honest Beauty expanded to Western Europe, selling exclusively through Douglas stores in Germany, France, Spain, Italy, Poland, the Netherlands, and Austria. |
| 2017 | Honest Beauty began selling its beauty line at Target stores. |
| October 2017 | The Honest Company closed a Series E funding round, with its valuation dropping to less than $1 billion after settling two lawsuits. |
| March 2017 | Nick Vlahos was announced as the new CEO, replacing Brian Lee, who remained on the board in an advisory role. |
| 2016 | The company moved its headquarters from Santa Monica to Playa Vista, Los Angeles, and secured an additional $100 million in venture capital, valuing the company at $1.7 billion. |
| 2015 | The Honest Company acquired Alt12 Apps, makers of Baby Bump, Pink Pad, and Kidfolio apps. |
| September 25 2015 | Honest Beauty opened a pop-up retail shop at The Grove. |
| September 9 2015 | The Honest Company introduced the Honest Beauty brand as a separate entity with its own website and logo, featuring products derived from botanicals free of harmful chemicals. |
| November 2014 | 80% of the company's $170 million in sales were generated through an online monthly subscription service. |
| June 2014 | The company raised $70 million from venture capitalists, achieving a $1 billion valuation. |
| June 15 2014 | The Honest Company began selling products in Target Corporation, expanding its retail distribution. |
| 2013 | The Honest Company's sales reached $50 million. |
| 2012 | The Honest Company was launched with 17 initial products. |
| 2011 | Jessica Alba, Christopher Gavigan, and Brian Lee founded The Honest Company as a consumer goods company focused on providing safe, effective, and ethically produced products. |
This contents of the box above is based on material from the Wikipedia article The Honest Company, which is released under the Creative Commons Attribution-ShareAlike 4.0 International License.