The North Face
Outdoor recreation products company
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| March 2024 | Launched a controversial 'Allyship in the Outdoors' program offering a 20% discount to customers who complete a four-part racial inclusion course, which sparked criticism from right-wing commentators. |
| July 26 2022 | Experienced a credential stuffing attack on its website that compromised 194,905 customer accounts. |
| 2020 | Relocated company headquarters from Alameda, California to Denver, Colorado. |
| 2019 | The North Face faced consumer backlash after its marketing agency surreptitiously added photos of its apparel to Wikipedia articles on outdoor destinations. |
| April 1 2010 | Reached a closed settlement agreement with The South Butt after court-ordered mediation. |
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