UGG
American fashion company
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| 2024 | UGG launched its first vegan boots in collaboration with designer Collina Strada, using innovative materials like sugarcane, Tencel, and recycled polyester microfiber. |
| 2022 | Deckers Outdoor Corporation announced plans to phase out alpaca wool from its brands by fall 2023, signaling a shift in material sourcing practices. |
| 2020 | UGG debuted seasonal ready-to-wear apparel, hiring a new senior design team to lead collections focusing on athleisure with men's, women's, and unisex designs. |
| 2016 | Deckers rebranded from 'UGG Australia' to 'UGG' in response to an Australian Competition & Consumer Commission investigation about misleading branding. |
| June 2015 | UGG announced a collaboration with Pixar, launching a capsule collection inspired by the film Inside Out and creating Disney-themed boots. |
| 2013 | UGG launched a collection of home goods including rugs, blankets, and pillows. |
| 2012 | UGG opened its first standalone men's store in New York and reported over $1 billion in sales. |
| 2011 | UGG launched its first men's advertising campaign featuring New England Patriots quarterback Tom Brady. |
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