Walkers
British snack food manufacturer
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March 2024 | Walkers reintroduces 1990s football-themed crisps, including Salt & Lineker, while discontinuing Worcestershire Sauce flavour. |
January 2024 | Walkers launches three limited edition vegan flavours for Veganuary: BBQ Pork Ribs, Grilled Cheese Toastie, and Flame Grilled Steak. |
December 2022 | Walkers launches a UK-wide search for the best heart-shaped crisp, offering a £100,000 reward. |
2021 | Actress Thandiwe Newton publicly commented on Walkers' unique crisp packet color scheme, drawing attention to their distinctive Salt 'n Vinegar (blue) and Cheese & Onion (green) packaging. |
2019 | Walkers reunited with the Spice Girls for a brand marketing campaign, leveraging 1990s nostalgia. |
March 2019 | Three months after the recycling scheme's launch, over half a million empty crisp packets had been recycled, though this represented only a small fraction of the estimated 6 billion packets consumed annually in the UK. |
January 2019 | Walkers unveiled new packaging celebrating British heritage, featuring a redesigned logo placement and illustrations in the shape of a Union Jack flag with British landmarks. |
2018 | Walkers launched six new flavors to celebrate the brand's 70th anniversary, each representing a different decade. |
December 2018 | Walkers launched a recycling scheme for crisp packets in response to environmental protests about packaging waste. |
2016 | Walkers produced a limited edition 'Winners - Salt and Victory' crisps to commemorate Leicester City's first Premier League win. Earlier in the season, they also gave Leicester fans 'Vardy salted' crisps featuring striker Jamie Vardy's image. |
April 10 2016 | Walkers launches the Spell and Go promotion fronted by Gary Lineker, which later became controversial due to complaints about its fairness. |
2014 | Gary Lineker launches another 'Do Us a Flavour' competition, offering a £1m prize for the winning new crisp flavour. |
2013 | Keep Britain Tidy identified Walkers crisps packets as one of the top three brands most commonly found as litter in UK streets. |
2012 | Walkers launched a series of 'mystery flavours', which were later revealed to be sour cream & spring onion, Lincolnshire sausage & brown sauce, and Birmingham chicken balti. |
2011 | Four celebrities represented four new Walkers crisp flavors for Comic Relief. |
2010 | Walkers launched Extra Crunchy crisp line in 150g bags. |
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