Lay's

Snack food brand and company

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2025 Lay's in India released a new promotional line called 'Flavors of the World', introducing Mediterranean Pizza and Korean Chilli flavors.
March 2025 Lay's was reintroduced in Indonesia, produced by PT PepsiCo Indonesia Foods and Beverages, available in Seaweed, Sweet Spicy Sauce, and Lay's Wavy flavors.
2024 Lay's chips in the United States began to be made with sunflower, corn, and/or canola oil, as reported by Entertainment Today (ET).
2023 Lay's was introduced in Bangladesh by Transcom Group, with production assistance from Lay's India in Bogra District.
2021 In Indonesia, the licensing agreement between PepsiCo and Indofood expired. In Brazil, the Sensações brand was renamed to Lay's Sensações. In 2023, Lay's was introduced in Bangladesh with help from Lay's India in establishing a production plant in Bogra District.
2021 The legal case against the farmers was ruled in their favor under the Protection of Plant Varieties and Farmers' Rights Act, 2001.
2019 In Vietnam, Poca chips were rebranded to Lay's.
April 2019 PepsiCo's Indian subsidiary sued four farmers in Gujarat, India for alleged copyright infringement of a potato variety used in Lay's chips.
2015 In India, Lay's introduced their Maxx label with Sizzling Barbeque and Macho Chili flavors.
2013 Lay's brand returned to Brazil and remained on sale.
2013 Lay's returned to the Brazilian market and has remained on sale since then.
2012 Frito-Lay products reached 59% market share in the United States savory snack-food market.
2010 In Egypt, a Shrimp flavor was added to the Lay's product line after a national contest.

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