Sportswear
Equipment and attire for physical activity
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We include updates on Nike, Inc., Adidas, Uniqlo, Lululemon Athletica, Armani, Air Jordan, Hugo Boss, Hoka One One, New Balance, Asics, Reebok, The North Face, Skechers, Vans, Gymshark, Lacoste ... and more.
| April 1 2025 | Martin Hoffmann assumed the sole CEO role, taking over from the previous Co-CEO arrangement. |
| March 2025 |
Lululemon
Lululemon promoted its Like New resale program at South by Southwest, showcasing its sustainability and circular fashion initiatives.
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| March 2025 | It was reported that Alix Earle was suing Gymshark for £775,500 in losses following allegations of a cancelled sponsorship agreement. |
| March 24 2025 | Japanese idol group SixTones member Jesse was appointed as brand ambassador for Under Armour Japan. |
| March 2025 | Columbia's Omni-Heat thermal technology was used to protect the Athena lunar lander. |
| 2025 | Vans announces a renewed sponsorship of the Warped Tour music festival, demonstrating continued commitment to music and youth culture. |
| 2025 | New Balance aims to achieve 100% renewable electricity for its operations, as part of its sustainability goals. |
| 2025 | Follow the Money investigation revealed Decathlon's suppliers in Xinjiang were implicated in forced labor, involving Uyghur workers, including teenagers from a local school under indoctrination programs. |
| March 2025 | Javier Lopez was appointed as the new Chief Executive Officer of Decathlon, succeeding Barbara Martin Coppola. |
| March 2025 | Marc Maurer's departure from the Co-CEO position. |
| February 2025 | Gymshark organized the Lift Miami event, featuring partnerships with SourStrips, Hyperice, Plunge, Turfgames, Ghost, Liquid Death, Barry's, and Stanley. |
| January 2025 | Chilean club Unión Española announced a new sponsorship deal with Reebok, becoming one of the company's football team uniform providers. |
| 2024 | Nike ends its sponsorship of Tiger Woods. |
| 2024 | Launched the Cloudboom Strike LS, a performance running shoe designed for the Olympic Games, featuring an innovative robotic upper construction with minimal components and reduced environmental impact. |
| 2024 | Nike ranked 239th in the Forbes Global 2000 companies list |
| 2024 | Replaced Nivia Sports as the kit sponsor for Mohun Bagan Super Giant, one of India's oldest and most successful football teams. |
| 2024 | Skechers donated $20,000 to Austin High School men and women's soccer teams through their Bobs charity program. |
| 2024 | On reports annual sales of CHF 2.32 billion, a 29.4% increase from the previous year, with profits rising 204.5% to CHF 242.3 million. |
| 2024 | Hoka partnered with The Mesa Marathon, further establishing their presence in professional running events. |
| 2024 | Puma became the official Formula 1 trackside vendor and personnel supplier, and an official partner of F1 Academy. |
| 2024 | Puma will end its sponsorship of the Israel national football team. |
| 2024 | Milind Soman was appointed as Puma's running ambassador. |
| 2024 |
Lululemon
Lululemon Athletica Inc. agreed to acquire the operations and retail locations of its franchise partner in Mexico.
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| 2024 | Decathlon became the co-title sponsor of the AG2R La Mondiale Team in a five-year deal, renaming the team to Decathlon AG2R La Mondiale Team. |
| 2024 | Decathlon became an official partner of the Paris 2024 Olympic and Paralympic Games. |
| 2024 | Decathlon has expanded to 2,082 stores across 79 countries and regions, becoming the largest sporting goods retailer in the world. |
| 2024 | Decathlon opened stores in Uruguay and Paraguay. |
| 2024 | Reebok announced they would be the kit sponsor for Leigh Leopards Rugby League team in the UK Betfred Super League for the 2025 season. |
| 2024 | Activewear market is projected to reach $546,802 million, representing a Compound Annual Growth Rate (CAGR) of 6.5% from 2018 to 2024. |
| 2024 | Uniqlo expanded in the US, planning to open almost 20 stores in the fall. |
| 2024 | Patagonia launches the 'Vote Her' campaign, partnering with the League of Conservation Voters to encourage voter participation and engagement on climate policy. |
| December 2024 | Under Armour announced sponsorship of Unrivaled, the women's 3x3 basketball league founded by Napheesa Collier and Breanna Stewart, becoming the league's official uniform partner and performance outfitter for the 2025 season. |
| November 2024 | Decathlon Ghana extended their partnership with the Ghana Football Association for another four years. |
| September 2024 | Skechers opened a store in Ürümqi, Xinjiang, amid criticism from the Worker Rights Consortium. |
| September 26 2024 | Uniqlo opened its second store in Warsaw, located in the Westfield Arkadia mall, expanding its retail presence in Poland. |
| August 2024 | Gymshark hosted the Lift LA event with partnerships including Alani Nu, Coffee Dose, Prime, SourStrips, Pressed, Hyperice, Beignet Box, and Go Greek. |
| July 2024 | Decathlon reported its investment in Recyc'Elit, a start-up specialized in chemical recycling of polyester textiles and complex PET plastics. |
| June 2024 | Rosé became Puma's brand ambassador. |
| May 2024 | Caitlin Clark signed a multiyear contract with Wilson as a brand ambassador and creative director, becoming the first female athlete to have a signature basketball collection with the company and the first athlete to do so since Michael Jordan in the 1980s. |
| April 2024 | Uniqlo opened its first Scottish flagship store in Edinburgh on Princes Street, expanding its presence in the UK. |
| April 1 2024 | Kevin Plank returns to the company as CEO, replacing Stephanie Linnartz who had served in the position for just over a year. |
| March 2024 | Launched a controversial 'Allyship in the Outdoors' program offering a 20% discount to customers who complete a four-part racial inclusion course, which sparked criticism from right-wing commentators. |
| March 2024 | Repositioned sneaker line to focus on recovery, marketing them as supportive footwear that aims to support balance and pressure points for all-day recovery. |
| March 2024 | Decathlon launched a simplified brand portfolio, reorganizing its brands into category specialist and expert brands, reducing the total number of brands from over 85 to a more focused selection. |
| February 2024 | Columbia's Omni-Heat thermal reflective insulation technology was used in the Odysseus lunar lander. |
| February 2024 | Converse and Phaidon launched 'Skateboard', a book about skateboarding history from the 1950s to today, compiled by designer and skater Jonathan Olivares. |
| February 2024 | New Balance launched 'Reconsidered', a resale program that sells pre-worn shoes on their online store, demonstrating a commitment to sustainability and circular fashion. |
| February 2024 | Decathlon revealed plans to close most of its stores in Sweden, focusing on e-commerce. |
| January 2024 | Phil Knight remains the largest individual shareholder of Nike, owning 17.4% of the company's shares in early 2024. |
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This contents of the box above is based on material from the Wikipedia articles Hoka One One, Alo Yoga, New Balance, Converse (brand), Skechers, Patagonia, Inc., Sportswear, Lululemon, Puma (brand), Uniqlo, Reebok, Columbia Sportswear, Gymshark, Vans, Decathlon (retailer), Under Armour, On (company), The North Face, Nike, Inc. & Wilson Sporting Goods, which are released under the Creative Commons Attribution-ShareAlike 4.0 International License.